Los Angeles has always been a place where stars are born, but few artists carry the local spirit quite like Rich Uno. Born and raised in the heart of the city, the rapper and singer is currently seeing his years of hard work pay off in a major way. While many people are just now discovering his sound on SiriusXm and iHeartRadio, his journey actually started in a small home studio when he was just seven years old.
Rich remembers watching his older brothers record their own tracks and feeling a spark of curiosity. They eventually asked him to hop on a hook for one of their songs. He loved the experience, but he did not officially start his own career until he was fourteen. Since then, he has focused on building a sound that refuses to stay in one lane. While he mostly identifies with rap and hip hop, he is quick to point out that he loves exploring pop and R&B styles too. His musical foundation is deeper than just clever lyrics. Rich is a self taught piano and guitar player.
He also learned how to play the drums while attending church with his grandmother and cousin. This wide range of talent allows him to create music that feels layered and professional. When you listen to his tracks, you can hear the influence of greats like Drake and Lil Wayne. He also looks up to the late Nipsey Hussle for his wisdom on the business side of the industry. Rich says that Nipsey gave free game like nobody else.
He taught artists about the importance of owning their masters and staying independent. That focus on ownership and craft has helped Rich navigate the many ups and downs of the music business. Now that 2025 is here, things are finally starting to turn up for him. His music is getting spins in major clubs and landing on national radio stations. Looking back, some of his favorite memories involve performing at iconic venues like The Novo in Downtown LA and the Fox Theatre in Pomona.
There is a special kind of energy that comes from a live crowd, especially when they know the words to your songs. But for Rich, the best is still yet to come. He is currently focused on a massive rollout strategy that will keep fans fed all year long. He recently released his new song 123 Freestyle on all streaming platforms and a music video is scheduled to drop at the end of January. His plan for the rest of the year is simple yet ambitious.
He wants to drop a new song and a new video every single month. While he has mostly released singles so far, he has multiple full projects finished and ready for 2026. Rich Uno is staying focused on his craft and innovating his sound every day. If you are looking for the next big name in West Coast music, look no further.