North Carolina’s genre-defying Prettiboiroq and LA‘s Chanel Jole are making bold waves this Pride season with the release of their explosive new single, “Y Now”, out May 30. Infused with infectious energy, razor-sharp lyrics, and unapologetic flair, the track is a sonic declaration of queer empowerment and self-worth — destined to become a staple on summer party playlists and parade speakers alike.
Following the buzz from their last viral collab “BBA”, the artists reunite with even more fire and focus. Produced by Diamond, the beat pulses with glossy pop-rap production while the duo trades verses that celebrate visibility, survival, and not waiting for permission to shine. “Y Now” is the question — and the answer is clear: why not now, why not us, why not take the spotlight?
Beyond the single, Prettiboiroq is gearing up to make an even bigger statement this year with the announcement of his debut album “Prince of the South”, set to drop in summer 2025. Known for blending sass with substance, he’s carving out a lane in southern hip-hop that’s both glittery and grounded.
Fans of Lil Nas X, Saucy Santana, and City Girls will feel right at home with this track’s blend of charisma, bounce, and boss energy. And with Nicki Minaj and Lil Nas X listed as dream collaborators, Prettiboiroq and Chanel Jole are clearly aiming for greatness — and they’re doing it their way.
Listen to “Y Now” here: Spotify
Watch the video: YouTube
Follow them: @prettiboiroq | @chaneljole
This summer, the message is loud and clear: be bold, be loud, be proud — and press play.