In an industry dominated by familiar faces and sounds, 424KP is a breath of fresh air. Born in Shanghai to a British father and Chinese mother, the London-based rapper is leveraging his unique heritage to carve out a distinct lane in hip-hop. With his sights set on challenging stereotypes and inspiring a new generation of artists, 424KP is undeniably the future.
424KP’s journey to rap stardom began with an impressive opening set for Polo G at Boston’s Agganis Arena in 2023. His performance caught the attention of industry heavyweights like Lil Tjay, Murda Beatz, and NLE Choppa, all of whom co-signed the rising star on social media. Since then, he’s released a string of tracks that have racked up millions of streams, with five songs surpassing the one million mark. His “UK Next Up” freestyle further cemented his status as a force to be reckoned with.
As a half-British, half-Chinese artist, 424KP has often found himself caught between two worlds. “I’ve always been an outsider,” he admits. “I’m seen as white in China and Chinese in the UK.” But rather than letting this identity crisis hold him back, he’s embraced the things that set him apart. “Being an outsider means I’m different,” he asserts. “I’m unique, and that’s my strength.”
This message of self-acceptance and empowerment is at the heart of 424KP’s music and mission. He hopes to change the way people perceive Asian artists, while inspiring listeners of all backgrounds to strive for greatness. “Life is short, and we don’t get many chances to win,” he says. “I want my music to motivate people to be their best selves.”
424KP’s latest visual for “Here We Go” is a testament to his boundary-pushing approach. The video features model @nopearii and an original Banksy painting, shot on location in London. The track, produced by Jony Beats, is out now, and its innovative video is garnering major buzz.
With his star on the rise, 424KP remains committed to using his platform for good. He hopes to bring more visibility to himself as an artist, while promoting a message of unity and self-love. “I want to show the world what I’m capable of,” he says. “And I hope my journey inspires others to embrace what makes them different.”
Watch 424KP’s “Here We Go” video now on YouTube, and stay tuned for more from this exciting new voice in hip-hop.
