Techno isn’t just a genre—it’s an evolving story of energy, creativity, and connection. Few embody this ethos more than The Electronic Advance and Swen Baez, two artists whose work not only resonates with the heart of the genre but also shapes its future. From the studio to the stage, their passion for innovation and authenticity drives their mission to create music that speaks to the soul of the dancefloor.
The Electronic Advance: Energy in Every Beat
For The Electronic Advance, producing music is an act of passion and purpose. Known as an Electronic Music Producer and Live Act, his dedication to peak-time techno has made him a standout figure in the industry.
“My journey into electronic music was sparked by my fascination with sound and rhythm,” he explains. “What drew me in was the way techno connects people through shared energy—it’s a kind of magic that I wanted to be a part of, not just as a listener, but as a creator.”
His latest track, “What We Are Made For”, co-produced with Swen Baez, represents this ethos. Released under the legendary PhutureWax Records, the track is a milestone in his career. PhutureWax, founded by techno pioneer Tom Wax, is renowned for its commitment to innovation and authenticity—values that align perfectly with The Electronic Advance’s approach.
Swen Baez: A DJ with a Producer’s Vision
Swen Baez brings his own unique artistry to the collaboration. As an accomplished Electronic Music Producer and DJ, his ability to craft intricate soundscapes and emotional depth complements The Electronic Advance’s energetic style.
“Working with Swen has been an incredible experience,” shares The Electronic Advance. “His approach to production challenges me creatively, and together, we create something that’s greater than the sum of its parts.”
Their shared passion for pushing boundaries has made tracks like “What We Are Made For” a testament to their combined talent and innovation.
Building Platforms, Overcoming Challenges
The journey hasn’t been without its hurdles. Founding his own label, City of Drums, was a bold step for The Electronic Advance, but it came with its challenges. A distribution shift forced the rebranding of the label to City of Drums Black Label—a moment that tested his resilience.
“Rebranding wasn’t easy, but it taught me the importance of perseverance and adaptability,” he says. “City of Drums Black Label is now stronger than ever, serving as a platform for artists who share my vision for innovative and powerful techno.”
This entrepreneurial spirit sets him apart, blending the roles of producer, performer, and label owner into a dynamic and influential career.
Techno as an Experience
One of The Electronic Advance’s most distinctive qualities is his commitment to live performance. Unlike many producers who rely on pre-recorded sets, he crafts music in real time, responding to the energy of the audience and making each show a one-of-a-kind experience.
“Performing live is where the connection truly happens,” he explains. “Each set is a conversation with the crowd—it’s raw, it’s immediate, and it’s unforgettable.”
Swen Baez shares a similar philosophy, creating DJ sets that captivate audiences with their emotional resonance and rhythmic precision. Together, their performances are more than events—they are immersive experiences.
Tradition Meets Innovation
The Electronic Advance and Swen Baez embody the balance of honoring techno’s roots while pushing its boundaries. Their work reflects a commitment to the genre as an art form, blending its rich history with forward-thinking creativity.
Tracks like “What We Are Made For” showcase this duality, capturing the raw energy of the genre while incorporating innovative elements that keep it fresh and exciting.
Path Ahead
With new releases on the horizon through PhutureWax Records and City of Drums Black Label, The Electronic Advance and Swen Baez are poised to make an even greater impact on the global techno scene. Their work isn’t just about music—it’s about creating a deeper connection with audiences, both on and off the dancefloor.
Listeners can explore their music on Spotify, Instagram, and SoundCloud.
