British musician 1S0 has plenty of experience making music, but “Cut 7” marks the first release under his new name. Having written and released more than 26 independent tracks under different monikers since the age of 15, he’s now bringing his music together under an identity that reflects his interests as a rapper, singer, guitarist and producer.
“Cut 7” is a good introduction to that approach. The song takes inspiration from 1S0’s experiences working in nightclubs, where he saw people spending their nights chasing money, status and attention. Those observations feed into a story about a young couple whose relationship revolves around financial success and the lifestyle they hope it will bring. As the lyrics develop, the excitement surrounding that pursuit starts to give way to its less appealing consequences.
There’s a personal connection to the subject, too. Growing up in suburban Britain during the 2010s, 1S0 saw how social media and online culture influenced people’s relationships and perceptions of self-worth. That wider influence is reflected in the song, particularly its interest in the pressure to measure up and maintain a certain lifestyle.
Musically, “Cut 7” brings together alternative hip-hop production and guitar, drawing on 1S0’s experience as a multi-instrumentalist. He handled the writing, production and engineering himself, giving the track a distinctly hands-on approach. His background also includes playing and writing for Bristol band Dogs Don’t Die, whose indie, jazz fusion and punk influences form part of his wider musical experience.
With “Cut 7”, 1S0 brings together years of independent music-making, his own production skills and a subject drawn from real-life observations. It’s a promising first release under a name that gives him room to bring all those creative interests together.
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