Reinard Bryan, also known as “TheSubstance” (born October 14th 1988) is a conscious Jamaican songwriter, performer, and recording artiste. Nominated in 2012 for Best New Artiste at the Clarendon Music Awards, TheSubstance won the coveted award. On October 31st 2015, He released and made public his 10 track EP titled “Spiritual Insomina” displaying his versatilty wearing both the hats as artist and songwriter. A constant work in progress, TheSubstance currently records at Audio Traxx Studio in Old Harbour with Lamar Thompson, producing tracks such as Fools in Love (Pt.1 &2) ft Saine, Steaming, Soaring High ft. TruVice, King For You, and “the banger” Black Skin. TheSubstance has been featured on Reggae King Radio, Vibes Link F.M. New Jersey, Road Block Radio of VP Records, Newstalk 93fm (Lady D), Hot 102 FM (Mr. Williams), Irie magazine, 18 karat Reggae, and Reggaeville. TheSubstance expresses he seeks possible collaboration with Tanya Stephens, Jahmiel, Agent Sasco, Tarrus Riley and Bugle to name a few.

Early life

Hailing from the communities of Raymond District, Cornpiece Settlement, and Hayes Clarendon on the beautiful island of Jamaica, Reinard Bryan was born on October 14th 1988. Life was not without obstacles for the artist growing up after losing his mother at the age of 2. When asked about the loss, he expressed “ I always asked why it had to happen.” Though not having the nurturing and guidance of his mother, Reinard did not allow this childhood tragedy to dictate his future and soon came to the realization that everything does not need to be understood in the moment as life is a journey and the experiences we endure good or bad will present itself one day.

Connect:

Tiktok: @ItzSubstance
IG: @ItzSubstance
Youtube: TheSubstance Official
Audiomack: TheSubstance Offical