Darlene DeLuna, Founder of The Signature Group Bookings is a leader who understands the importance of being on the ground for her clients and executing the job. Coming from humble beginnings to becoming one of the biggest VIP hosts and
promoters in Hollywood, DeLuna had no idea she would one day have a career in music and become one of the Biggest Music Agents in the world. Upon moving to Hollywood from San Bernardino CA, she began early in her path as a VIP host in the Top nightclubs in Hollywood followed by founding a promotions company and throwing some of the biggest events around the city.
In 2010, she met rapper French Montana who she developed a friendship with. During that time French Montana’s hit song “Pop That” went viral. Promoters began to reach out to her to Book French. She soon realized from her extensive rolodex of contacts and personal relationships she had Developed in the club scenes, with artists like YG, OT Genasis, Ty Dolla Sign etc. DeLuna immediately decided to make a career change. The following year in 2011 Darlene founded The Signature Group Bookings.
Shortly after Darlene began to book gigs for superstars like Chris Brown, Cardi B, 4Batz,Metro Boomin, Rich the kid and the list goes on. Deluna’s name began to ring bells in the music industry, in 2014 DeLuna began signing artists to her Roster and quickly found a niche as one the biggest Booking managers in the music business. With a growing Roster DeLuna currently represents and oversees Day to Day Booking careers for superstars like Fivio Foreign, Strick, Billyracxx, etc.
We asked Darlene What moment in your career do you look back most fondly on?
“My proudest moments so far have been helping and watching my clients develop from the beginning stages of their careers, to where they are now. Charting, receiving gold and platinum plaques, selling out shows/tours and becoming household names! it’s been incredible to see and to know I have been apart of their journey. Honestly, I’m just getting started and I cannot wait to see what God has in store for me and all my clients in 2025!
