The Backstreet Boys are becoming team owners in a league that brings celebrity audiences, live entertainment and multiple video games together.
The Backstreet Boys have found a new arena for their shared identity. On October 29, the group announced Backstreet Gamers, a celebrity-owned team joining the Global Gaming League.
All five members are involved as owners, while the competitive lineup remains a recruitment project. The announcement invites players to pursue a place through GGL Primes and the league’s DRFTSZN program.
GGL combines live events with online competition, rather than focusing on a single video game. Its official description outlines a progression from farm-level competition through a minor league and into celebrity-owned major teams.
Rolling Stone describes four-person teams and a game selection that can include modern multiplayer titles alongside arcade classics. Call of Duty, Rocket League, Pac-Man and Donkey Kong illustrate how broad that competitive format can be.
The group will join an existing crossover between music and gaming. T-Pain, Ne-Yo and Flavor Flav already have teams, and September’s Las Vegas Season Zero event included a Tekken contest won by Ne-Yo against T-Pain.
The announcement is therefore a team launch, not a report of a tournament victory or a completed roster. For fans interested in competing, the official league platform supplies the route into the selection process; everyone else gains another team to follow beyond the group’s concert stage.
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