When we ponder the essence of music, various thoughts may surface—self-expression, art, a method of influence. Yet, in the subjective realm of musical interpretation, there’s a universal truth: music without an audience is a lamentable oversight, a tragedy for profound self-expression to go unnoticed.
In this landscape, individuals like Mason Carbone and his team at Imperial Networking emerge as unsung heroes, specializing in digital artist development and shifting the spotlight to those deserving. A New York native from the quaint town of Brewster in Putnam County, Mason’s journey into the world of music marketing was ignited by his deep appreciation for rap and hip-hop, cultivated during endless hours on the road.
What sets Mason apart is not just his passion for music but a familial connection; his sister, Jade Carbone, is a musical artist. This personal tie amplifies his dedication to the craft and the artists he works with.
In early 2021, Mason transplanted himself to Jacksonville, Florida, where he assumed the role of senior partner/co-owner of Imperial Networking. His team, boasting years of experience in the marketing scene, has cultivated connections with influential figures in the music industry. Notable collaborations include working with Ness, an award-winning producer for “A Boogie wit da Hoodie” and Drake, contributing to hits like “Say A” and “KMT.”
Mason’s impact extends to emerging drill artist 22gz from Brooklyn, NY, where his team played a pivotal role in publicizing the hit release “said it’s smoke.” The diversity of artists in Mason’s clientele reflects his commitment to ensuring that successful marketing strategies aren’t exclusive to industry giants.
The arsenal of marketing strategies employed by Mason Carbone is both comprehensive and adaptable. From algorithmic pre/post marketing on Instagram to direct advertisements on streaming platforms like Spotify, regional Google ads for YouTube videos, and press publications for establishing a Google presence—his approach leaves no stone unturned.
What sets Mason apart is his dedication to democratizing success. He and his team have seamlessly translated winning strategies that work for larger artists and record labels to uplift small, up-and-coming talents. In an industry sometimes perceived as guarded, Mason Carbone is breaking down barriers and reshaping the narrative.
For those eager to follow Mason’s journey, his Instagram profile (@stonecoldcarbone) provides a glimpse into the dynamic world of a music marketing expert. Additionally, Mason’s impact is recognized in various publications, including articles like “Mason Carbone: Making Musicians’ Dreams Come True” on 24hip-hop.com and “Meet Mason Carbone: The Marketing Mogul Changing Lives” on pglob.com.
In the symphony of the music industry, Mason Carbone orchestrates a harmony where every artist, regardless of size, has the chance to be heard—a testament to the transformative power of strategic marketing in amplifying the voices that deserve to be noticed.