Dominique Williams, a seasoned player in the music industry, has steadily carved his path to becoming the CEO of 1921 Music Group LLC. Originally an artist himself, this Tulsa, Oklahoma native transformed his career trajectory in 2017 by shifting focus from performance to business, leading to the establishment of his own label.
Now, the helm of a thriving label, Williams is responsible for the careers of three signed artists, and through his management company, DW Management, LLC, he also oversees the journeys of many others. The transition from musician to CEO was certainly not a walk in the park. Williams navigated numerous hurdles, such as managing varying personalities, financial planning, and artist development. Despite the trials, he relishes the opportunities presented by the music industry, appreciating its capacity to shape lives and the importance of comprehending the business mechanisms behind it.
Williams’ career highlight to date is the successful positioning of his premier artist, Gang51eJune, on a national pedestal within just seven months. This breakthrough led to Gang51eJune signing with Atlantic Records and paved the way for Williams to expand his brand and foster other artists. Besides running a successful label, Williams is also the proprietor of Exposure University, an institution that organizes camps and combines to rank student-athletes nationally, offers streaming and media services for increased exposure, and produces athletic wear.
One of the artists under Williams’ wing is 2hunnit, a hip-hop artist also hailing from Tulsa, Oklahoma. For about half a decade, 2hunnit has been crafting music intended to evoke emotions and inspire listeners, whether to maintain their spirits or to hustle for financial success. His journey, punctuated by a few pauses, has led him to a place where he believes his music stands out due to its authenticity. He incorporates real-life events into his tracks, paired with unique melodies and flows.
2hunnit envisions a future at the pinnacle of the music industry, driven by his unwavering work ethic, resilience, and ability to create timeless, enjoyable music. His advice to aspiring artists is to remain consistent, tirelessly perfect their craft, and invest heavily in themselves.
His dream collaborations include industry heavyweights Drake, Lil Baby, or Young Thug, and his ideal recording environment is an intimate setting with just him and the engineer, the lights dimmed, and an open canvas for creativity. If given the chance to create an album with three artists, 2hunnit would pick Lil Baby, Babyface Ray, and either Future or Drake.
Be sure to check out the latest track, “Do You Love Me,” available to stream now.