Earlier this year, glo challenged three creatives to transform the repetitive routines of everyday life into meaningful sources of inspiration. Titled “Feel your glo,” the collaborative project encourages participants to look beyond the ordinary and discover how seemingly mundane moments can spark fresh creative ideas.
Rather than working independently, the participating creatives have approached the project as a creative relay, with each person building on the work produced before them. The lineup includes DJ and producer Marten Hørger, illustrator Danii Pollehn, and fashion designer Marcel Ostertag.
Hørger launched the first stage of the project with “Daily Commute,” a new electronic single created using field recordings captured in familiar environments such as offices, train platforms, and gyms. By combining these everyday sounds with energetic electronic production, he turns routine experiences into a vivid and dynamic soundscape.
“Daily Commute” was originally one of three tracks produced by Hørger at the beginning of the project. glo’s Instagram community was invited to vote for its preferred composition, with “Daily Commute” emerging as the selected track. Hørger then developed the record further by introducing additional sound samples and instrumental elements.
“Developing a track from everyday sounds together with the community had an immediate creative appeal,” Hørger explained. “My own life is highly centered around travel. Small moments that provide inspiration happen everywhere. Making these perspectives from other people’s routines audible was the most exciting part of the process.”
Following the release of “Daily Commute,” Danii Pollehn will reinterpret the track through an original visual artwork. Throughout the creative process, Pollehn will also invite glo’s Instagram community to share feedback and contribute ideas during different stages of the piece’s development.
Once the artwork is completed, it will be passed to Marcel Ostertag, who will use it as inspiration for the final creation in the “Feel your glo” project. The result will bring music, illustration, and fashion together through a continuous exchange of ideas, demonstrating how creativity can emerge from even the most familiar moments.
Listen to Marten Hørger’s latest single, “Daily Commute,” online now. Those interested in participating in “Feel your glo” can follow the project and contribute through the brand’s Instagram account.
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