Columbia rapper Bossman Black has signed a deal. The news broke this week, announced in a video shared by Sauce Carolina that shows Black — Demarkus Robinson, known to his city as BBE — putting pen to paper at a black-clothed table, shaking hands, and celebrating against a brick wall marked with the Atta Records name, champagne spraying and stacks of hundred-dollar bills on the table.
South Carolina blogger Mickey Truth billed it plainly in his own announcement on November 10: “BOSSMAN BLACK SIGNS HIS FIRST DEAL ATTA RECORDS.” For an artist who built his name block by block in Columbia, the moment lands as more than a signature. It is the neighborhood watching one of its own step onto a bigger stage.
Who is Bossman Black?
Bossman Black is from Monticello, the Columbia neighborhood off Monticello Road. He says he earned the name “putting in that work” — and the work, by his own account, goes well beyond the booth. In a podcast appearance last week on The Conversation with Wali Podcast and Hustle and Headlines with Big Hurc, airing on BUCKTV+, he described himself as active in real estate and music, selling cars and working on cars, and called himself an entrepreneur and “a man of many hustles.” That business-first identity is stitched into everything he puts out. His imprint is Better Business Entertainment — BBE — the label credited on his 2023 single “Danger,” and the name on his merch: a shirt reading “BB BETTER BUSINESS” on the front and “#MONTICELLOMADE” on the back.
His September 2026 promo for “GO GET IT,” directed by BPZ Media, is shot around blueprints and an unfinished home, its lyrics and imagery all LLCs, real estate, and getting money. “Class in session” is his running line — the classroom being the business itself. He is also a visible presence where he comes from. In August 2025, he was recognized in his neighborhood with a certificate celebrating his work with children and the community, hailed by family in the post as “the neighborhood hero.” The music that got him here Black has been releasing music independently for years. His catalog includes “Danger” with 18veno, released September 12, 2023 on Better Business Entertainment and produced by Neekobaby, and “Trap Boomin” featuring Trap Dickey, produced by MoneyMadeMuzic.
The recent run is what turned local momentum into a signing. “NEW SHIII,” his single featuring Joe Green, arrived October 16, 2026 and has been in rotation on Shock The Culture Radio as well as regional stations The Hype 87.3 and Spinz 92.9. His video for “Loads,” featuring Mi5ta, dropped November 7, 2026 — shot on Monticello Road itself, dirt bikes and classic cars and the neighborhood in every frame. He also appears on Mook TBG’s “9 Times Outta 10,” from the Red Rose 2 Deluxe tape released October 13, 2026 on Talibandz Entertainment. It is a catalog built the same way he built the name: in Columbia, about Columbia, with Columbia in the room.
The 803 has watched Bossman Black go from Monticello Road to a record deal without leaving Monticello Road behind. The deal is his first. The work that earned it was not.
Congratulations to Bossman Black & Atta Records, they just signed a star.
Related Stories
Menahan Street Band Reunite With Arthur Verocai Arrangements on “Illusions”
Menahan Street Band return with Illusions, their fourth album, featuring Arthur Verocai arrangements and artwork by Ariana Papademetropoulos.
Aesop Rock and Blockhead Open the Doors to “Trouble Mountain”
Aesop Rock and Blockhead release Trouble Mountain, a 17-track album built around an imagined resort and the complicated...
Benny the Butcher and Fuego Base Lead “A Friend of Ours 2”
Benny the Butcher, Black Soprano Family and Fuego Base reunite the A Friend of Ours series with a...