Greg Roch’s new single, Hold On, released July 3, 2025, is more than just a song—it’s a steady hand in the dark. Inspired by a powerful moment of connection with Sia’s Chandelier, Roch found himself moved by the raw, unflinching emotion at the core of that track. “That song hit me hard,” he says. The experience pulled something loose in him, igniting the desire to create his own message of resilience. The result is Hold On—a track built for the days when everything feels too heavy, and you need a voice reminding you not to give up.
The track came together during a particularly reflective time for Roch, a New York-based singer-songwriter known for weaving soul into every lyric. “I wanted to capture that spirit of perseverance,” he explains. Written in the quiet moments after confronting his own doubts, Hold On became a personal anthem—and eventually, a public one. Its chorus doesn’t just lift; it sticks. And its message is simple: even in the worst of it, you’re not alone. There’s something worth waiting for on the other side.
Stylistically, Roch moves in a space that blends indie pop, soul, and heartfelt lyricism, with clear nods to artists like Sia and Leon Bridges. But there’s something distinctly his in the mix—a softness in the struggle, a clarity in the chaos. Produced by Neil Gagnon (El Torpedo Music), Hold On glows with layered instrumentation and carefully built dynamics that make it perfect for headphones, long drives, or those 2 a.m. “am I okay?” spirals. “It’s a reflection and a soundtrack,” Roch says, and it lives up to both roles.
For an independent artist, Roch’s attention to craft is deliberate. Every note and lyric in Hold On was labored over, not just for sound but for feeling. The response so far? Encouraging. Radio stations have picked it up, and fans are sending messages about how it’s helped them through rough patches. “It’s about giving people something to hold onto,” he says, and you can feel that intention in every beat. It’s not performative—it’s restorative.
Beyond the studio, Roch stays grounded in connection. Through social media and upcoming live shows, he continues to build something real with his listeners. “Thank you for your continued support,” he shares, giving credit to both the audience and the radio DJs spinning his work. He doesn’t treat Hold On like a launch—it’s a conversation. A shared reminder that music can be a bridge between struggle and strength.
There’s more on the horizon. Roch is set to contribute two reimagined tracks to the motion picture Whacko, and he’s already prepping his next wave of releases. Hold On is just the beginning of a year packed with performances, collaborations, and storytelling. You can stream the song now on Spotify, or dive deeper at gregrochmusic.com, where every project is built around the same guiding principle: keep going.
In a world that often demands speed and noise, Hold On is a rare thing—a track that asks you to pause, breathe, and believe. Greg Roch has given us something special: a song that doesn’t just move you, it anchors you. So listen closely—and when things get rough, let this be your reminder to hold on.