LOS ANGELES, CA – After more than two decades of contributing her unmistakable voice to Southern California’s music scene, acclaimed singer-songwriter itzfridaiii steps confidently into a renewed artistic era with her latest single, “Ghetto Birds,” featuring Quote James.
Available now on all major streaming platforms, the soulful record introduces listeners to the artist’s evolved identity while reaffirming the emotional depth, vocal power, and authentic storytelling that have earned her respect throughout Los Angeles and the wider West Coast music community.
Previously known professionally as Chevy Jones, the Los Angeles native has adopted the name itzfridaiii to represent her growth as a woman, songwriter, vocalist, and independent artist. The transition is not an attempt to leave her history behind. Instead, it allows her to build upon years of experience with a clearer sense of direction and complete creative freedom.
While her name has changed, the qualities that have always distinguished her music remain firmly intact. Her work continues to be guided by honesty, soulful expression, lived experience, and a rare ability to transform deeply personal emotions into songs that feel familiar to listeners from all walks of life.
Backed by warm, soulful production, “Ghetto Birds” explores the complicated realities of survival, hardship, perseverance, and hope. Through vivid writing and emotionally charged vocals, itzfridaiii reflects on the conditions that shape underserved communities while honoring the strength of those who continue to push forward despite the challenges surrounding them.
Her commanding performance gives the record both tenderness and urgency. Rather than simply describing struggle, she captures the emotions behind it, bringing listeners closer to the people and experiences at the heart of the song. Her voice carries years of wisdom, pain, determination, and hope, giving every lyric a sense of purpose.
Quote James adds another meaningful dimension to the track with a thoughtful guest verse that strengthens its central message. His contribution complements itzfridaiii’s soulful delivery while expanding the record’s perspective on perseverance and lived experience. Together, the two artists create a collaboration that feels sincere, grounded, and socially aware.
More than another addition to her catalog, “Ghetto Birds” serves as a reintroduction to an artist whose voice has quietly contributed to the sound of the West Coast for years. It is a statement of renewed purpose from a vocalist who has spent decades developing her craft, supporting other performers, and establishing a legacy built on consistency rather than shortcuts.
Born Sherrye Player and raised between Lynwood and Compton, California, itzfridaiii discovered her connection to music at an early age. At just 11 years old, she began performing with the Roosevelt Elementary School glee club, where her exceptional ear and natural vocal ability quickly became apparent.
Her talent earned her lead performances and gave her an early opportunity to understand the discipline, confidence, and emotional openness required to connect with an audience. Those formative experiences established the foundation for what would become a lifelong commitment to music.
By the age of 13, she had joined the Norwood Kids Foundation Choir, founded by Brandy and Willie Norwood. Performing within that environment allowed her to further refine her voice while developing alongside some of Southern California’s most promising young vocalists.
The experience also placed her close to a professional musical world in which vocal precision, stage presence, harmony, and dedication were essential. These lessons would later prove invaluable as she entered the industry and built a reputation as one of the region’s most dependable and recognizable independent vocalists.
As her career progressed, itzfridaiii’s distinctive voice attracted the attention of established artists across R&B and hip-hop. She went on to provide background vocals for multi-platinum performers including Brandy and Faith Evans, contributing her rich harmonies and emotional presence to music connected with audiences around the world.
Her voice also became a familiar element within the West Coast hip-hop community. Over the years, she has worked with respected artists including Warren G, Bishop Lamont, G. Malone, Kam, Problem, and XO. She also contributed to unreleased material with Kendrick Lamar, adding another significant chapter to an already extensive collaborative history.
These experiences demonstrate not only the strength of her voice but also her versatility. Whether supporting a major R&B performer, contributing soulful harmonies to a hip-hop record, or taking center stage as a solo artist, itzfridaiii brings a recognizable sense of character to every performance.
Alongside her collaborative accomplishments, she has continued to develop her own artistic identity. Independent projects such as HollyHood and Can U Relate? introduced listeners to a songwriter capable of moving naturally between R&B, soul, and hip-hop while maintaining an intimate and deeply personal approach.
Those releases showcased her ability to turn everyday struggles, relationships, community experiences, and personal reflection into music that feels both specific and universal. Her songwriting is rooted in real life, allowing her to communicate with an honesty that cannot be manufactured.
Now performing as itzfridaiii, she enters what may be the most focused and intentional stage of her career.
The new name represents far more than a traditional rebrand. It reflects an artist who is prepared to move forward without creative limitations, outside expectations, or pressure to fit within a single category. Itzfridaiii is embracing her history while giving herself the freedom to explore new sounds, perspectives, and personal narratives.
Fearless, experienced, and grounded in authenticity, she continues to honor the musical foundation that shaped her while building a renewed vision for the future. Her forthcoming debut EP under the itzfridaiii name will expand upon this evolution through a combination of timeless soul, contemporary production, emotionally rich performances, and storytelling drawn directly from her journey.
With “Ghetto Birds,” featuring Quote James, listeners are introduced to more than a new stage name. They are witnessing the continued evolution of a vocalist whose talent, discipline, and influence have been developing for more than 20 years.
The single captures the heart of what makes itzfridaiii such a compelling artist. Her music is honest without being forced, powerful without losing its vulnerability, and deeply connected to the communities and experiences that helped shape her.
As she prepares to release more music in the coming months, itzfridaiii stands ready to claim her rightful place as one of Los Angeles’ most compelling and authentic voices. Supported by decades of experience and guided by a renewed sense of purpose, she is entering this new chapter with the confidence of an artist who understands exactly who she is and what she wants her music to represent.
“Ghetto Birds” featuring Quote James is available now on all major streaming platforms. HERE
