Jarju Binks, one of the most promising names in the lo-fi hip hop scene, unveils the official music video for his deeply introspective single “Are You Scared of Love.” The track is an emotionally charged reflection on heartbreak, growth, and self-awareness, revealing the artist’s remarkable ability to turn pain into poetry. With this release, Jarju Binks solidifies his place among a new generation of creatives redefining the sound and soul of modern hip hop.
“Are You Scared of Love” was born out of emotional turmoil, transforming past trauma into an evocative work of art. Inspired by a difficult breakup that left behind unanswered questions and lingering scars, the song dives into the complexity of vulnerability and the struggle to heal. Jarju Binks uses music not just as expression but as therapy, transforming raw feelings into sonic elegance. His honesty and courage in confronting emotional wounds give the track its haunting depth, while the subtle lo-fi textures create a soothing yet reflective atmosphere.
Every note of the song feels personal, from the gentle beat to the carefully layered production. Jarju Binks’ performance is restrained but striking, showcasing a voice that conveys both fragility and strength. The accompanying music video, filmed in Ealing under a soft pink filter, beautifully complements the song’s emotional tone. The visuals shift between moments of affection and fragments of fading memories, mirroring the duality of love and loss. The artistic direction captures a dreamlike melancholy, reinforcing the song’s message of introspection and acceptance.
The creative process behind “Are You Scared of Love” is as heartfelt as the song itself. What began as a simple bedroom demo evolved into a polished studio gem through collaboration with Iron Blak (Mikie) at StudioBlak Studios in London. The refined production retains the intimacy of its origins while adding professional clarity that enhances the song’s emotional weight. It’s a testament to Jarju Binks’ dedication to craft and his instinct for storytelling through sound.
Since beginning his musical journey at just 17, Jarju Binks has demonstrated relentless passion and evolution. Starting out as a beatmaker on FL Studio, he experimented across genres, learning the nuances of rhythm and melody. While his earlier work under a different name went unnoticed, those experiences became the foundation of his artistic rebirth. His new music reflects not only growth but a newfound mastery of blending honesty with innovation.
The name Jarju Binks, inspired by a lighthearted nickname from friends referencing the Star Wars character Jar Jar Binks, now carries symbolic weight—representing an artist unafraid to embrace individuality and transformation. Among his cherished memories is performing at an open-mic hip hop charity event, a moment that reminded him of the community and purpose behind his art. Influenced by musical legends like Michael Jackson, Jarju Binks brings a sense of timeless emotion and depth to everything he creates.
With “Are You Scared of Love”, Jarju Binks continues to elevate lo-fi hip hop into something cinematic and heartfelt. His music transcends genre labels, resonating with anyone who has ever faced heartbreak yet found beauty in healing. As he continues to evolve, it’s clear that Jarju Binks is not just another rising artist—he’s a visionary storyteller whose sound invites listeners to feel, reflect, and connect on a deeper level.
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