For Alexander Eberz aka Alex Sonic, music isn’t just a profession; it’s a lifelong passion that’s evolved into a dynamic career. As the founder of Sonic Production, this Germany-based producer has become a bridge for artists chasing their dreams. His story is one of determination, creativity, and resilience—a tale that resonates with anyone daring to turn their passion into a reality.
The Early Beats of a Dream
Alex’s love for music started early. At just 13, he began creating beats that made waves among his friends. “You should do this for real,” they’d say, inspiring him to turn his hobby into a career. That spark fueled years of hard work and learning, eventually leading Alex to study Audio Engineering at SAE Berlin and Middlesex University in London. By 2011, he graduated with honors, ready to take on the music world.
Fast forward a few years, Alex’s dream came to life with the founding of Sonic Production in 2013. What started as a small recording studio grew into a full-fledged label and creative powerhouse. But his path wasn’t without challenges. “Persistence is key,” Alex says. “The music business can be tough, but challenges only make you stronger.”
Master of All Trades
What makes Alex stand out is his versatility. While many producers stick to one genre, Alex embraces them all—rap, techno, pop, dance, rock, even Schlager. “Music is about connection,” he explains. “Every genre has its story, and I love bringing those stories to life.” This open-minded approach has led to collaborations with artists from diverse backgrounds and languages, including German, English, Russian, Turkish, and more.
Some of his tracks have even hit major milestones: charting in the iTunes Top 10 and the German Pop and Dance charts. But Alex doesn’t stop at music production. His talents extend to scoring commercials, creating YouTube intros, and producing jingles and podcasts—making Sonic Production a hub for creativity.
A Personal Breakthrough with “Mama”
In 2024, Alex took a step into the spotlight with his single “Mama,” a heartfelt tribute to his late mother. The song is raw, emotional, and deeply personal, reflecting the love and loss Alex experienced after her passing. Lyrics like, “There’s a gap where you’re missing / From now on, I’m just a father, not a child,” capture the ache of losing a parent, yet they’ve brought comfort to listeners navigating their own grief.
“I didn’t expect such a response,” Alex admits. “Strangers shared their own stories of loss and healing—it showed me how music truly connects us.” In just a month, the track amassed over 10k streams on Spotify and 25k views on YouTube, marking a significant milestone for Alex as a solo artist.
Building a Legacy for Artists
Alex’s vision for Sonic Production goes far beyond hits and charts. His dream is to grow the label into one of the most respected indie hubs, offering everything from custom beats and songwriting to video production. He also aims to educate, providing online tutorials and recording workshops for emerging musicians.
“I want artists to feel empowered,” Alex says. “Whether you’re just starting out or looking to refine your craft, I’m here to help you take that next step.”
An Open Invitation
For Alex, the journey is ongoing, and he’s inviting artists worldwide to join him. “Music has no borders,” he says. “Whether you’re a rapper, singer, songwriter, or composer, let’s create something amazing together.”
So, if you’re ready to take your music career to the next level, Alex Sonic is ready to meet you there. Reach out via www.sonic-production.de or connect on:
And don’t forget to listen to “Mama”—a song that proves the power of music to heal, connect, and inspire: Spotify.