Yoonchae is stepping into her own fashion spotlight as Aritzia’s latest Super Puff campaign star, marking a new solo milestone for the KATSEYE singer.
The Yoonchae Aritzia campaign arrived on September 24, with the 18-year-old fronting the brand’s new Super Puff push, “Get Caught in the Moment. Not the Weather.” Aritzia’s official campaign page introduces Yoonchae as a global pop star and places its signature cold-weather staple at the center of the shoot.
The partnership is a notable first for Yoonchae. Complex reports that it marks her first solo brand collaboration, following KATSEYE’s broader fashion partnerships with names including Fendi, Pandora, Glossier and Gap.
Campaign imagery shows Yoonchae putting her own spin on the Super Puff across polished, street-ready looks, including icy white and darker high-shine outerwear. The styling keeps the focus on easy layers and clean silhouettes, matching an aesthetic she has increasingly made part of her public fashion identity.
Discussing her style in an interview cited alongside the campaign, Yoonchae described it as “comfortable and effortless.” She also explained that spending time between Korea and Los Angeles has shaped the way she dresses, combining the polished details she notices in Korea with the more relaxed approach she has embraced in L.A.
Aritzia says the newest Super Puff styles feature 800+ fill-power premium down, along with details such as its StormSoft Cuff and Cozy Collar. The campaign frames the jacket as a piece built for moving through everyday plans without letting the forecast dictate the moment.
The solo fashion moment lands during a busy stretch for KATSEYE. The group’s third EP, WILD, reached No. 1 on the Billboard 200, and the act is scheduled to appear as musical guest on the September 26 season premiere of Saturday Night Live before the North American leg of its WILDWORLD Tour begins in October.
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