Miami, FL — Miami’s Latin scene continues to bubble with new creative energy, and nowhere
was that more visible than at this week’s El Nuevo Sabor Showcase, a fresh addition to
Billboard Latin Music Week curated by local culture-shaper MC4. Known originally for making
his name at A2F Studios, the producer and entrepreneur has since branched out through his C4
Music imprint and a growing network of creative partnerships, this latest event debuting as a
breeding ground for the next class of reggaeton innovators. Hosted inside the neon warmth of
Tipsy Flamingo Miami, the showcase drew a tightly packed crowd of tastemakers, industry
contacts, and rising talent.
At the center of the buzz was rising artist 3van, who delivered a sleek, high-energy set that
leaned into his signature blend of glossy reggaeton cadence, cinematic hooks, and bilingual
charisma. Midway through the night, 3van brought out Oner, current champion of Red Bull
Batalla, for an unreleased collaboration that immediately ignited crowd reactions. Phones shot
into the air, shouts echoed from the front rows, and the moment underscored 3van’s growing
reach across adjacent Latin subcultures.
“This showcase exists for artists rewriting the blueprint,” MC4 said backstage. “It’s about
building a community of artists who uplift one another, who bring passion to the stage, and who
remind the world that the Latin music scene is full of fresh voices ready to make their mark. 3’s
taking risks. That’s why he’s on this stage.”
The room’s industry presence underscored that sentiment. Producers, A&Rs, and strategists
lingered near the stage, nodding at the chemistry and marketability on display—a moment that
suggested Miami’s next wave isn’t theoretical. It’s happening live.
With multiple releases queued through the coming months and a growing catalog of cinematic
visuals, 3van leaves Billboard Latin Music Week not just noticed, but bookmarked—the kind of
artist people search after the show, not just applaud during it.
If El Nuevo Sabor is Miami’s new proving ground, 3van didn’t just belong; he impressed.
