Rice is not just an artist, but a visionary, entrepreneur, and philanthropist making his mark in the world. His journey began in the recording booth, amid the infectious energy created by his brother, M-EZY. What started as a managerial role soon transitioned into an unraveled passion for music, leading our upcoming hip-hop artist beyond the realm of managing talents into creating artistry.
Creating music requires enormous dedication and Rice’s journey was no exception. From exploring diverse sounds to collaborations beyond hip-hop, he crafted a unique voice that resonates with his listeners. Mentors and fellow artists molded his creative journey, contributing to his development not only as a creator but also a performer.
Rice’s first single, ‘Bet on It’, paved the way for his distinctive sound and stage presence. His focus on ensuring his audience has quality music every time is exemplified by his successful singles, ‘Big Dreams’, ‘Round it Up’, and ‘Stuntin for Do Money’, all produced by Paparatiz. The producer was crucial in helping Rice develop his sound while introducing him to a publicist who helped mold his professional image and business acumen.
However, as any artist knows, evolution and success are not linear processes. As an independent artist, Rice faced significant challenges – from securing financial support to forming a proficient team for tasks like styling, digital design, and social media marketing. For Rice, being both the talent and handler of behind-the-scenes details sometimes came at the cost of missed networking opportunities.
His performance at Stars on the Spectrum, held at the Historic Fenway Park, was bittersweet. Although a remarkable event in his career, it was also strenuous, involving handling merchandise, coordinating with his videographer, Canonlawless, and participating in pre-event activities. As much as it was rewarding, Rice missed some events due to handling intricate details. Various challenges only inspired him to strive harder, aiming to continuously grow and sustain his hard-earned place in the industry.
His persistence paid off – Rice’s career is decorated with impressive awards including:
2021 No Brady Black Excellence XMA awards Best Hip-hop Live Performance Video,
2022 Juice Best Hip-hop Performance Video XMA awards,
2022 Big Dreams Best Official Hip-hop Video,
2022 Juice Grammy nomination 65th Best Hip-hop Performance,
2023 Still My Wave M-EZY ft Rice Best Hip-hop Song and Best Live Hip-hop Performance Video (XMA),
2023 Starz (Radio Edit) Best Hip-hop Song Poze,
2023 Starz, which is part of the WorldBeat project, on the 66th Grammy Ballots.
As an independent artist, Rice recognized that he is a business and acted accordingly. His music reflects his desire to inspire, empower, and educate through his platform. To Rice, music is a universal language meant to make a difference.
His uniqueness stems from his confident delivery, the relatability of his lyrics, and the vulnerability embedded in his music. He’s characterized by his ‘out of the pocket’ delivery, writing to instruments, and the pursuit of his career while continually educating himself to elevate his creativity and diversity in music.
Rice stands as a testament that it’s crucial not to let anyone decide your fate in the industry. With hard work, a network of supporters, and openness to constructive criticism as tools for learning and growth, Rice is a continuing inspiration to fans of 50 Cent, Rick Ross, Eminem, Meek Mills, and Future.