When the city settles and conversations get quieter, that is when Ziploc Ghost speaks loudest. His latest single, “What You Tellin Me,” feels built for those hours when trust is tested and every word carries weight. The production from djdianabol is sparse and shadowy, leaving space for his voice to cut through with clarity and intent. There is no overproduction here. Just tension, rhythm, and truth.
The record pulls from real friction. Questions about loyalty. Side conversations that do not quite add up. The subtle pressure that comes from moving through spaces where intentions shift quickly. Instead of dressing those themes up, Ziploc Ghost leans into them directly. His cadence is steady, almost conversational, but there is steel underneath it. The tone suggests someone who has seen enough to move carefully but not fearfully.
Part of what makes “What You Tellin Me” resonate is how it was created. The first take was recorded on his phone, capturing the raw impulse of the moment before doubt could dilute it. You can hear that immediacy in the delivery. It feels close, personal, almost like a voice memo sent at midnight. Once the foundation was set, the track was professionally mixed, adding depth without sanding off the edges. That balance between instinct and refinement defines his approach.
Ziploc Ghost, born Tyler Cherry, has been sharpening that instinct since emerging from Deland, Florida in 2006. As part of Ziploc Gang, he helped craft regional records like “Zip Walking” and “Just Touch Me.” Over time, his solo catalog, including projects like “3 Feet From Gold,” has shifted toward more introspective territory. The charisma remains, but the focus has tightened. The hunger sounds different when it is seasoned by experience.
Recent releases such as “Tryna Get It,” “Flipp,” “PHOENIX,” and “SALT ME DOWN” show an artist who understands consistency. There is growth in the structure of his verses and more control in his delivery. Rather than chasing fleeting moments, he builds records that reward attention. The emphasis is not on viral hooks but on tone, presence, and lived perspective.
With “What You Tellin Me,” Ziploc Ghost is not trying to reinvent the genre. He is reinforcing his lane. It is a reminder that the most compelling records often come from unfiltered spaces, when the performance feels less like a show and more like a statement. In a landscape crowded with noise, he chooses focus. And sometimes, focus is the loudest thing in the room.
Listen and Connect
Stream “What You Tellin Me” from Ziploc Ghost.