In an industry often shaped by expectations and personas, artist Zachary Harris, known as Xuavage Love, has chosen a path of authenticity. This rebranding phase represents not just a new look or sound, but a profound journey of self-acceptance and expression. With nearly six years of experience making music and a year and a half of actively carving his way into the industry, Xuavage Love has evolved from an artist exploring his talents to a musician embracing his full, unfiltered self.
Xuavage describes his journey as “a very vibrational journey with constant ups and downs,” a series of experiences that have taught him to become not only a better artist but also a person who understands self-love and acceptance. It was this very acceptance that inspired him to rebrand, not to create a character but to embody the real Zachary Harris—one who is, as he says, “naturally a creative musically talented sex symbol.” For Xuavage, it’s about living with honesty and standing as the person he believes God intended him to be.
This transformation represents a powerful shift from creating for an audience to creating for himself and, by extension, those who genuinely resonate with his essence. In his words, he’s no longer “trying to create a character of what people want me to be.” Instead, Xuavage is diving into his true nature, embodying the qualities that have always been within him but perhaps not fully expressed—qualities like confidence, love, and raw vulnerability. He has adopted a mindset that it’s not about impressing everyone but about being 200% true to himself, fully accepting that while not everyone will like him, the people who do will be the ones who matter most.
The new Xuavage Love is not just about musical evolution but also a shift in style and visual presentation. His rebranding strategy includes a complete overhaul—from visuals and style to sound and collaborations. Working closely with his manager and producer, Campbell Rambo, Xuavage has set out to create a holistic experience that captures the essence of his message. This carefully crafted rebrand aims to create a “frequency that heals through sound,” blending classic rock influences with contemporary energy and a nostalgic edge.
For Xuavage, collaboration has been key to this rebrand. Learning to trust and allow others into his creative process has been one of the greatest challenges, but also one of the most transformative. “The hardest challenge was learning to accept help and trust others with my vision!” he explains. The result has been a vision that is not just his own but a collective effort of trusted creatives, allowing him to focus on delivering a sound that is truly a healing force.
Looking to the future, Xuavage Love envisions a career marked by freedom and creative expression. He sees himself and his band, Xuavage Love & The Rainbows, performing globally, connecting with audiences across the world on a level that’s deeply emotional and transformative. From millions of people singing along to crying and dancing, he wants his performances to be filled with love—a celebration of his music that resonates with the very core of what he stands for.
Part of his rebranding includes a desire to collaborate with top-tier brands like Celine, YSL, Saint Laurent, Yeezy, and Chrome Hearts. For Xuavage, these partnerships aren’t merely a reflection of his evolving image, but of the high-quality artistry and timeless appeal he aims to embody. His goal is to be seen as someone who lives and breathes his truth, someone who inspires others to trust in love and self-expression.
Musically, Xuavage is taking bold steps with this new direction, blending genres to create a unique soundscape that’s both classic and cutting-edge. His next release, “Missed Call,” promises to introduce audiences to this fresh direction, a preview of the nostalgic yet modern energy that defines his rebranded sound. Beyond music, this phase of Xuavage’s life is a reflection of a broader personal evolution, one where care and love for himself have replaced the carelessness of his past.
Xuavage Love hopes that this rebranding will not only resonate with his existing fans but attract new ones who appreciate the courage to be authentic. He wants his legacy to be that of a true artist who defied conventions, paving the way for future generations of stars. For Xuavage, the message is simple but powerful: “Just be you, do you, and stay connected to the source of creation.”
Summed up in a single phrase, Xuavage Love’s rebrand is simply “XUAVAGE LOVE.” It’s a declaration of self, of music, and of love in its rawest, most honest form. With a future focused on freedom, unity, and authenticity, Xuavage Love is poised to make an indelible mark on the industry.
