Will The Standard Releases New Single “Smoke” – A Message of Unity and Positivity
William Jones, known by his stage name “Will The Standard,” has recently dropped his latest single titled “Smoke” on March 16, 2024. This R&B track is not just about indulging in recreational activities but carries a profound message inspired by personal tragedy and the healing power of marijuana. Here’s an in-depth look at the artist, his creative process, and the impact he hopes to make with his music.
Artist Information:
William Jones, under his stage name “Will The Standard,” can be reached via his social media handles on Instagram, TikTok, and YouTube under the username Willthestandard.
New Single Details:
“Smoke,” released on March 16, 2024, is an R&B track that serves as a tribute to Will’s late brother, Jay Flan, who was tragically murdered. The song’s inspiration stems from Jay’s love for smoking and his belief in the power of marijuana to promote peace and unity. Will aims to convey a message of positivity and solidarity, advocating for the use of cannabis as a means to reduce gun violence and foster community cohesion.
Music Production:
The creative process behind “Smoke” was fueled by a desire to create a feel-good anthem celebrating the joys of smoking weed and having fun. Collaborating with his engineer, Larry Whitt, and producer, Ethan Graham, Will crafted a track that exudes positivity and uplifts listeners. The overarching theme of the song revolves around finding happiness and common ground, transcending barriers of race, gender, and identity.
Marketing and Promotion:
Will plans to promote “Smoke” through word of mouth and strategic partnerships with dispensaries and cannabis-related brands. He envisions collaborations with companies such as Backwoods, Swishers, Dutch, Cookies, and Back Back Boys to amplify the song’s message. Additionally, he has upcoming performances lined up for the summer, including appearances at festivals in the Los Angeles area.
Audience Engagement:
Engaging with his audience involves sharing personal stories and experiences related to cannabis use, encouraging open dialogue and connection. Will is planning a charity concert in the fall, titled “Put Guns Down,” to further promote his message of peace and unity.
Artistic Journey:
“Smoke” represents a significant shift in Will’s artistic evolution, marking a transition from a more serious and calculated approach to music to one characterized by authenticity and spontaneity. Embracing his vulnerability and letting go of self-imposed pressures, Will’s music now reflects his true personality and sense of liberation.
Future Plans:
Fans can expect more visuals from Will as he continues to work on various television projects and explores opportunities in reality TV. He is also gearing up for the release of his EP, slated to drop this summer, focusing on creating music that resonates with listeners on a deeper level.
Message to Fans:
In light of the release of “Smoke,” Will The Standard extends a heartfelt message to his fans and the press, urging them to embrace unity, positivity, and the healing power of music. Through his artistry, Will hopes to inspire change and foster a sense of belonging in his community and beyond.
As Will The Standard continues to make waves in the music industry, “Smoke” stands as a testament to his unwavering commitment to spreading love, joy, and understanding through his music. With his EP on the horizon and a vision for a brighter, more inclusive future, Will’s journey as an artist is one to watch closely.
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