Hiba Mahmood is a 27-year-old first-generation Iraqi-American creative director, stylist, and entrepreneur redefining what it means to lead with vision, culture, and authenticity. Not just a stylist or entrepreneur, she’s a movement in human form. An Arab cultural architect who stands at the intersection of artistry, resilience, and reinvention.
As the co-director and lead stylist of the New England Extravaganza, a showcase spotlighting designers across New England and a groundbreaking showcase of designers channeling the four elements, she weaves fashion into narrative alchemy. Her signature aesthetic fuses streetwear grit with old-money refinement and avant-garde storytelling, creating a visual language that feels like both rebellion and rebirth.
But her true revolution lies in what she’s building behind the scenes: Digital Souk Collective, operating under Digital Souk Media, a boutique creative house built for creatives seeking talent, direction, and representation. The collective offers styling, digital marketing, branding, and PR, which includes celebrity and model management, and serves as a gathering place where culture, creativity, and commerce converge, all while preserving cultural identity and storytelling at its core. Hiba Mahmood has reimagined that ancient concept for the modern age to honor ancestry, creating a digital marketplace for visionaries where creative direction meets divine purpose and collaboration is currency. Hiba describes it as a “modern-day souk for visionaries,” a space where collaboration replaces competition and culture meets commerce.
Through Digital Souk, she helps influencers, models, artists, and brands translate their stories into strategy, not just to be seen but to be remembered. She works with creatives who thrive in imagination yet sometimes gatekeep their own potential, helping them see the light within their creativity and bring it forward for the world to witness. Her mission is rooted in the belief that the world deserves to experience their art and that true purpose lives in self-expression without restraint.
Her path wasn’t handed to her. Doors closed, deals fell through, and spaces didn’t know how to hold a woman like her. Moments that could have silenced her instead forged her purpose, so she built her own. Every “no” became an initiation, and every setback became a redesign of destiny. “Every time I heard no,” Hiba Mahmood reflects, “I thought, wow, they must see my potential more than I do, so I have to pivot. Rejection wasn’t a dead end, it was probably a mirror showing me where to evolve, so I had to keep going.”
What fuels her journey is deeper than success. “I must do this for the women who came before me, the women beside me, and the women who will come after me,” she shares. “When I’m gone and under the dirt, I want to know that I left something behind that mattered. That I built something that made a difference in the world.”
Hiba Mahmood turned rejection into raw material for legacy, using Digital Souk as a bridge between culture, commerce, and consciousness. Rather than waiting for an invitation, she built her own
table and invited others in. Today, her mission is to create ecosystems where creatives of all genders, ages, and demographics can thrive, be seen, and be paid for their brilliance.
“I opened doors for others because purpose recognizes purpose,” she says. “Every challenge I faced was divine redirection. My work exists to remind people that creativity is both resistance and rebirth. What I’m building isn’t just a brand; it’s a sanctuary for dreamers who refuse to dilute or shrink their brilliance.”
Through Digital Souk Media, Hiba Mahmood continues to bridge fashion, business, and healing, helping others design lives and legacies rooted in alignment, artistry, and self-worth. Her vision for the future is clear: a world where inclusivity is not a trend but the foundation of every creative empire.
Today, Hiba Mahmood embodies what it means to live in creative sovereignty, a woman architecting an empire rooted in authenticity, inclusivity, and impact. Through her work, she invites others to remember that legacy isn’t something you chase; it’s something you embody.
Known online as MisssFineapple, Hiba Mahmood shares glimpses of her creative world and philosophy through social media, merging humor, authenticity, and storytelling to inspire others to live intentionally and build their own digital legacy.
“The Digital Souk isn’t a brand; it’s a revolution in how creatives claim their worth. Powerfully, audaciously, and on purpose.”
