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Street-Born, Studio-Bound

  • May 3, 2025
  • Pitch-Us
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PUNISHA’s story is one of grit and unrelenting hustle — a kid who dreamed of rockstar riches and turned bedroom freestyles into a burgeoning rap career. Growing up surrounded by family with musical ambitions, he caught the bug early, rapping over YouTube beats in middle school with nothing but a phone and a vision. A scrappy upload snagged 500 views, lighting a fire in him. Years later, linking up with his collaborator Knightz, they’d spend countless nights recording in a car, laying the foundation for their crew, X Rated (XR).

“We learned we’re really down with this,” PUNISHA says, his voice brimming with the hunger of someone who’s just getting started.

No Box Can Hold Him

His sound? Raw, versatile rap. But PUNISHA isn’t here to be boxed in. At 13, he began crafting hundreds of tracks, experimenting endlessly to find his voice. He’s not just chasing the rapper label — he’s chasing the artist identity.

“I want to make everything,” he declares — a nod to his restless creativity.

His relentless output — hundreds of unreleased songs — sets him apart, each track a step in his ongoing sound search.

No Studio? No Problem.

The road hasn’t been smooth. His biggest hurdle? Access to professional recording spaces — a pain for someone who lives to create daily. Yet his proudest moment?

Stepping into Louisville’s 400 Recording Studio with Knightz — a milestone that proved they’re on the right path.

It’s these moments that fuel his grind, pushing him to keep building XR’s legacy.

All About Real Ones

Connection is at the heart of PUNISHA’s rise. Through Instagram, X (Twitter), and Snapchat, he personally engages fans, building a community one conversation at a time.

His latest tracks, SupaRich & GET MONEY, are gritty, high-energy anthems that capture the crew’s ethos — raw, real, and unapologetic.

“It’s us betting on ourselves.”

Eyes on the 1 million

Looking back, PUNISHA wishes he’d known the power of constant promotion and networking sooner.

“Always be promoting. Travel. Connect with different regions,” he advises — a lesson earned through DIY hustle.

No major projects are out yet — but he’s simmering with ideas and aiming for 1 million fans by next year.

“Shoutout Knightz,” he adds.

As PUNISHA keeps stacking songs and building his empire, the rap world better brace for XR’s takeover.

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