Norfolk, VA — Shawnte Smith, a visionary businesswoman, creative director, and elite image strategist, continues to raise the standard for modern branding and personal elevation as the Founder and Owner of She’s a 10. Widely recognized as The Ten Coach, Smith has cultivated a powerful, purpose-driven brand built on refinement, confidence, and intentional excellence, helping individuals embody what she defines as their highest state of being, known as “Tentential.”
At a time when image and authenticity must coexist, Shawnte Smith stands at the intersection of both. Her work reflects a rare balance of artistry and strategy, blending visual sophistication with deep personal alignment. Through She’s a 10, Smith has created a trusted space where confidence is cultivated, identity is refined, and presence is elevated with purpose and precision.
With over a decade of hands-on experience across photography, professional makeup artistry, creative direction, and personal branding, Smith has positioned She’s a 10 as far more than a business. It is a movement rooted in identity, discipline, and self-mastery. Through the seamless fusion of beauty, fashion, strategic coaching, and elevated storytelling, the brand empowers creatives, entrepreneurs, and industry professionals to show up as the most confident, polished, and powerful versions of themselves on camera, on stage, and in real life.
A multi-published creative and accomplished image consultant, Smith’s portfolio spans editorial shoots, branding campaigns, business launches, artistic showcases, and transformational experiences. Her professional background includes high-level collaborations in makeup artistry for fashion shows, music videos, large-scale creative productions, and work with high-profile talent. This breadth of experience allows her to approach image and identity holistically, ensuring that every visual choice supports a larger narrative of confidence, credibility, and authority.
In her role as The Ten Coach, Shawnte Smith delivers far more than visual enhancement. Her coaching integrates image mastery with mindset, strategy, discipline, and intentional growth. Centered on standards, boundaries, and alignment, her philosophy guides clients from potential to presence and from visibility to influence. Her ability to translate internal clarity into external excellence has made her a trusted advisor for those ready to elevate not just how they look, but how they move through the world.
Through branding initiatives, support of local artists and businesses, and impactful community efforts such as the Ten Moms Project, Smith continues to create platforms that celebrate excellence, artistry, and legacy. These initiatives reflect her commitment to uplifting women, nurturing creativity, and building long-term impact rooted in purpose rather than trends.
“I believe being a ten isn’t about perfection, it’s about alignment,” says Smith. “When your image, confidence, and purpose match, doors open differently. My work exists to help people develop their own unique identity to see themselves clearly and move accordingly.”
Currently, She’s a 10 is collaborating with talented local artists as part of an intentional rebrand and creative evolution. These partnerships infuse the brand with fresh perspective, cultural depth, and authentic storytelling, shaping everything from visual identity and styling to content creation and experience design. By working closely with creatives within the community, She’s a 10 continues to strengthen its foundation while amplifying local voices and artistry.
This evolution represents more than a visual refresh. It is a reaffirmation of the brand’s mission to reflect the lived experiences, power, and excellence of the women it serves. Every detail is designed with intention, ensuring that the brand’s growth remains aligned with its core values of confidence, refinement, and elevated self-expression.
Based in Norfolk, Virginia, and originally from New York City, Shawnte Smith remains a highly sought-after creative partner for brands, artists, and entrepreneurs seeking elevated representation, strategic positioning, and impactful visual storytelling. Her work consistently reflects clarity, confidence, and credibility, making her a trusted force in the evolving landscape of personal branding and image development.
Through She’s a 10, Shawnte Smith continues to lead with intention, excellence, and vision, proving that true elevation is not accidental. It is cultivated through discipline, alignment, and the courage to fully embody one’s highest self.
About She’s a 10
She’s a 10 is a fashion-forward image and branding company specializing in personal branding, creative direction, and image transformation. Founded by Shawnte Smith, the brand is dedicated to helping individuals and businesses refine their presence, amplify confidence, and embody excellence across all platforms.
She’s a 10
2461 E Little Creek Rd, #14061
Norfolk, VA 23518
Instagram: @shesa10shop
Website: www.shesa10.net