In the ever-evolving music industry, few voices are as respected as Tony DeYoung’s. As a rapper and the founder of Tony DeYoung Entertainment, he’s seen his fair share of aspiring artists seeking major label deals. But Tony DeYoung has a clear message for independent artists: without a solid digital marketing strategy and a proven organic fan base, major label deals are unlikely. In this exclusive interview with Rolling Hype, Tony DeYoung shares his insights on the music industry and what it takes to succeed.
The Reality of Major Label Deals
Rolling Hype: Tony, you’ve been vocal about the challenges independent artists face when seeking major label deals. Can you elaborate on your perspective?
Tony DeYoung: Absolutely. In 2025, the music industry is 95% business and 5% talent. If you’re not investing in digital marketing and publicist work, you’re not going to get noticed by major labels like Roc Nation and Universal Music Group. It’s not just about having great music; it’s about having a strategy to promote it.
The Importance of Organic Fan Bases
Rolling Hype: You’ve emphasized the need for an organic fan base. Why is this so crucial?
Tony DeYoung: Without an organic fan base, you’re just noise in the crowd. Major labels want to invest in artists who have already proven their worth. If you can’t build a fan base on your own, why would a label think you can do it with their support? It’s about showing traction and potential for growth.
Digital Marketing and Publicist Work
Rolling Hype: What role do digital marketing and publicist work play in an artist’s success?
Tony DeYoung: These are essential tools for any artist looking to make it big. Digital marketing helps you reach your audience directly, while publicist work gets your name out there in the media. Without these, you’re flying blind. Artists need to understand that marketing is not an afterthought; it’s a crucial part of the process.
Advice for Independent Artists
Rolling Hype: What advice would you give to independent artists looking to break into the industry?
Tony DeYoung: Focus on building your brand and your fan base. Invest in digital marketing and learn how to promote yourself effectively. Don’t waste your time sending demos to major labels without a solid plan. The music industry is competitive, and you need to be prepared.
The Future of Music
Rolling Hype: Looking ahead, what do you see for the future of music and the role of independent artists?
Tony DeYoung: The future is all about adaptability and innovation. Independent artists have more opportunities than ever to reach their audience directly. But to succeed, they need to be savvy about marketing and branding. Those who can adapt will thrive.
Rolling Hype: Tony, thanks for sharing your insights with us today. Your perspective is invaluable for artists looking to navigate the industry.
Tony DeYoung: Thank you for having me. I hope my message resonates with artists and helps them understand what it takes to succeed in this business.
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