Rashawn Grant, known to many as Gucc or Boogie, is living proof that resilience can turn pain into power, and that purpose can be born from even the darkest of places. As the visionary founder of Quiet Money Apparel, Grant has built more than a clothing brand — he has built a movement that represents hope, transformation, and the unbreakable human spirit.
Growing up in Newark, New Jersey, Rashawn was destined to be an entrepreneur long before he ever called it a business. From selling candy in middle school to cutting grass and painting porches, he learned early on that success was something you had to create for yourself. Those humble beginnings shaped his mindset: work hard, move smart, and never wait for opportunity — make your own.
But life had other plans. Wrongfully convicted of a crime he did not commit, Rashawn found himself behind bars — stripped of his freedom, his business, and his way of life. What could have been the end of his story became a powerful rebirth. “They could take everything from me,” he says, “but they couldn’t take my mind, my creativity, or my faith.”
It was inside those walls that Quiet Money Apparel was born — a brand that stands for more than fashion. It represents the art of moving in silence, staying grounded, and building something meaningful against all odds. Every design is created from scratch, reflecting the brand’s core message: our pasts do not define us — our perseverance does.
“There’s no one-size-fits-all approach to entrepreneurship or success,” Grant shares. “You have to see the bigger picture and adjust your path, even when life forces you to change direction.”
Quiet Money Apparel has quickly become a symbol of resilience and redemption. What started as an idea in a prison cell has evolved into a thriving business and a growing community of believers who understand the value of silent hustle and self-belief. Rashawn uses his platform to inspire other incarcerated men and women, showing them that creativity, faith, and discipline can open doors that once seemed locked forever.
The brand’s collections speak for themselves — clean, bold, and driven by intention. For Fall/Winter, Quiet Money is rolling out windbreaker sets (available in shorts and pants versions), fleece-lined sweatpants with oversized pockets, and soon-to-release letterman jackets, kids’ apparel, and a women’s workout line. Every piece tells a story — designed with meaning, built with purpose, and created to motivate.
Yet, what truly sets Quiet Money apart isn’t just the fashion. It’s the movement behind it. Rashawn has transformed Quiet Money Apparel into a platform for empowerment, bridging the gap between incarceration and entrepreneurship. The brand advocates for supporting entrepreneurship for the incarcerated, proving that even in confinement, vision can’t be contained.
Inside and outside the walls, Quiet Money has become a voice for those who refuse to give up on themselves. Through his company Quiet Money LLC, Rashawn has helped other creators — from authors to designers — find their voice and share their talents with the world. He continues to mentor others, reminding them that no matter where your story begins, you still have the power to rewrite the ending.
“Quiet Money isn’t about showing off — it’s about showing up,” Grant says. “It’s about discipline, consistency, and letting your work speak louder than your words.”
With a fast-growing online presence, Quiet Money Apparel is quickly becoming a recognized name in streetwear — celebrated not only for its design, but for its message of strength, humility, and redemption. Rashawn’s journey from wrongful conviction to business success is a testament to what can happen when you refuse to let your circumstances define your destiny.
Quiet Money Apparel is more than a brand. It’s a reminder that success is quiet, but the results speak volumes.
Website: www.quietmoneyapparel.com
Instagram: @quiet.money.apparel
TikTok: @quiet.money.app
