Toronto has long been home to some of the most influential sounds in music, and rising producer Prod Swagg—real name Che—is adding his own flavor to the mix. With a versatile catalog that stretches across trap, rage, EDM, and cloud rap, Prod Swagg is quickly proving that he’s not just another name in the game, but a creator with a vision.
Music has been a part of Che’s life since childhood. A natural musician, he mastered over five instruments—including the alto and bari saxophone, oboe, clarinet, and piano—before realizing his true path was behind the boards. While rapping didn’t feel like the right lane, producing gave him the ability to channel his passion into a craft that connects with artists and audiences alike.
But beyond the music, Prod Swagg carries a message of perseverance for his fans:
“You should stay grinding because one day we will all hopefully make it.”
With that mindset, his journey is more than just personal success—it’s about inspiring others to chase their own. As Toronto continues to shape the future of global music, Prod Swagg is positioning himself as one of the producers who will define its next era.