Louisiana-raised and street-certified, Diamond Street Keem just delivered a bold new single titled “Both Ways”—a raw, unapologetic reflection of his upbringing, losses, and relentless evolution. The track is officially out now across all platforms, paired with a self-directed visual that brings the story to life with gripping authenticity and signature Keem style.
A Story from the Bottom, Told with Elevation
Keem doesn’t fabricate. He channels what he’s lived—“Both Ways” is no exception. The single captures the harsh realities of coming up in chaotic environments, while also recognizing the growth, strength, and clarity that come with survival.
“It’s mainly about living in f*cked up environments, but making the best of it,” Keem says. “I’ve lost friends. I’ve seen pain. But this record? It’s about elevation—turning that pain into purpose.”
Creative Growth on Full Display
This track marks a clear evolution in Keem’s artistry. Known for his powerful visuals and street-rooted lyricism, Keem continues to push the envelope with “Both Ways.” The beat knocks. The visuals are gritty and cinematic. But it’s the intention behind it all that sets him apart.
“I’ve been the most hardworking, creative, and best dressed for years,” he says. “The growth is in how I move, not just how I rap. I’m sharper now. Every visual, every bar—it’s all connected to my story.”
Freestyle to Final Cut—All In-House
Keem’s creative process is as raw as his message. “I freestyled the whole track,” he says. “Then shot the video just days later. I direct my own visuals, so what you see—that’s really me. I don’t need a big team or a budget. I just need the vision and the drive.”
That independence and realness bleeds into everything he touches, and “Both Ways” is another piece of evidence that Keem isn’t playing with this.
A Standalone Statement
Though Keem’s constantly in the lab and working on new material, “Both Ways” is a standalone single—a statement piece meant to stand on its own and spark conversation.
“This one ain’t part of a bigger project,” he confirms. “It’s its own message. A reminder to stay true and don’t let the street illusions trap you.”
The Real Message Behind “Both Ways”
More than a song, Keem wants “Both Ways” to resonate on a personal level with his listeners.
“I want them to understand that the streets is a myth,” Keem explains. “Be yourself. Don’t fall into that trap. And never stop working—no matter what your circumstances are.”
It’s a powerful reminder, especially from someone who’s lived both sides of the fence and made a choice to keep building.
Tap In Now
“Both Ways” is available now on all platforms. Visuals live now.
Watch it. Feel it. Then run it back.
Follow Diamond Street Keem:
- Instagram: @DiamondStreetKeem
- Twitter: @DiamondStKeem
- TikTok: @444dsk
This isn’t just music—it’s motivation. Diamond Street Keem is showing what it looks like to rise out the mud and move with purpose. “Both Ways” is just the latest chapter—and he’s only getting started.