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Music

Or Barak Expands Global Vision with Afrobeats and Viral Momentum

Last updated: January 12, 2026 1:56 pm
RH Staff
4 months ago
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7 Min Read

Or Barak Expands Global Vision with Afrobeats and Viral Momentum

Israeli-American singer, songwriter, and actor Or Barak is steadily building a reputation as one of the most versatile and forward-thinking artists of his generation. Known for blending pop, hip hop, and R&B into sleek, genre-bending hits, Barak has now entered a new chapter in his career—one that embraces the vibrant energy of Afrobeats while staying true to his roots as a global storyteller.

Or Barak’s artistic journey has always been defined by cultural intersections. Growing up between worlds gave him a unique perspective that shines through in his music: he doesn’t just follow trends, he reimagines them through his own lens. His ability to connect sounds from different continents and present them with authenticity has earned him a fast-growing international audience.

His latest single, “Show Me” (stylized as Shomme), released in June 2025 in collaboration with Jhaymes, is a striking example of this evolution. Distributed by the influential Dvpper Digital, the track fuses Afrobeat-inspired instrumentation with the melodic pop sensibilities that have always been at the core of Or’s sound. It represents not only his first release with the label, but also a major step in his commitment to bridging cultural gaps through music.

This milestone comes on the heels of his viral breakout “DO ME,” a hit that has now surpassed 1.4 million streams across platforms. The single’s infectious energy found new life on TikTok, where fans created trends and dance challenges that amplified its global reach. To keep the excitement alive, Or Barak also released both a live acoustic version and a sped-up remix, demonstrating his keen instinct for extending the lifespan of a song and engaging fans in fresh ways.

Beyond “DO ME,” Or Barak’s catalog includes a growing list of memorable tracks such as “Excited,” “4 LIFE (La La),” “I NEED YOU,” and “BACK 2 LIFE.” Each release further proves his talent for blending heartfelt lyrics with dynamic, genre-crossing production. What sets him apart is not just his sound but also his vision—he sees music as a universal connector, and his growing embrace of Afropop illustrates a deep respect for the cultural richness of the African music scene.

While music has become his primary focus, Or Barak’s artistic career began in film. He appeared in the internationally acclaimed 2021 movie ASIA alongside Shira Haas, where he portrayed a romantic lead. That experience placed him on the red carpet and introduced him to a global audience. But in the years since, he has dedicated himself almost entirely to music, trading the spotlight of film for the universal language of song. This transition has been seamless, as he brings the same emotional depth and storytelling instinct to his lyrics that once guided his acting.

Working with Dvpper Digital also places Or Barak at the heart of one of today’s most influential movements: the global rise of Afrobeats. With West African artists like Burna Boy, Wizkid, and Davido continuing to dominate international charts, the genre is shaping the future of global pop culture. By immersing himself in this sound, Or Barak isn’t just experimenting—he’s making a statement about inclusivity, cultural collaboration, and the power of music to erase borders.

As his audience grows, Or Barak remains grounded in his identity. His songs are deeply personal, often drawing from real-life experiences of love, ambition, and self-discovery. This honesty has allowed him to resonate with listeners across continents, creating not just fans, but communities who see themselves reflected in his work. His ability to evolve while staying authentic is what makes him an artist with longevity.

Looking ahead, fans can expect Or Barak to continue this exciting journey of blending his pop, R&B, and hip hop foundation with African-inspired sounds. His upcoming projects promise even more daring fusions, all while preserving the emotional core that has defined his artistry since day one. With viral success already under his belt and a new cultural horizon opening up before him, Or Barak is entering a defining moment in his career.

One thing is certain: whether it’s on stage, in the studio, or through the speakers of millions worldwide, Or Barak is creating music that connects, inspires, and lasts. His story is just beginning, but it already feels like the making of a global phenomenon.

About Or Barak:

Or Barak is an Israeli-American singer, songwriter, and actor based in Los Angeles. Born in Tel Aviv, he began his artistic journey in film, earning international recognition with his role in the award-winning movie ASIA (2020) alongside Shira Haas. Transitioning into music, Or has built a diverse catalog that spans pop, R&B, and hip hop, while recently expanding into Afrobeats and Afropop. His viral single “DO ME” has surpassed 1.4 million streams worldwide, reflecting his ability to captivate global audiences. With viral success, international collaborations, and a growing fanbase across continents, Or Barak is positioning himself as one of the most exciting new voices in global pop. His journey reflects a commitment to authenticity, creative evolution, and a belief in music’s power to connect people across cultures.

Connect with Or Barak Online:

  • Instagram: @orbarakofficial
  • Facebook: @orbarakofficial
  • Twitter/X: @orbarakofficial
  • TikTok: @orbarakofficial
  • YouTube: @orbarakofficial

Stream Or Barak’s Music:

  • Spotify
  • Apple Music
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