(New York, NY – May 26) – Ready to catch fire as one of hip-hop’s hottest artists to watch in 2023, Louisiana-born rapper Onsight Deeda unleashes a brand new single entitled “Hit They Block” via Cash Money Records today.
Powered by energetic production courtesy of frequent collaborator, Sinista On Da Traxxx [Birdman, Juvenile], the momentum of the track is unrelenting. Against a backdrop of kinetic 808s, Deeda’s rapid delivery engages a lyrical flurry before he proclaims, “When you see me, you repent!” Meanwhile, the hook hinges on a hummable chant meant to be bumped loudly. Stay tuned for a cinematic “Hit They Block” music video.
It arrives on the heels of the release of his single, “Don Dada,” which continues to gain momentum. The music video has already generated over 250k YouTube views during its short release window. Meanwhile, AllHipHop.com sat down with him for an in-depth interview and proclaimed, “the rising star has one hell of a story to tell, and he wears his heart on his sleeve through the music.”
Get ready for a whole lot more from Onsight Deeda soon!
In a world of social media-driven artists, Onsight Deeda is fueled by the circumstances of his life, and he has transformed his aggression into grinding as an artist for over five years, His path has given him a realness and rawness that he’s refined into star-like radiance, expressing himself through his music.
About Onsight Deeda
Louisiana harbors a musical history as rich and unpredictable as a bowl of gumbo. From creole and Cajun stylings through jazz, blues, and gospel to bounce and, of course, hip-hop, the state’s sonic lineage simmers with its own taste stirred, shaken, and served up with a distinct kick by one generation after another.
Hailing from Abbeville, Onsight Deeda wields a sharp and slick sound of his own punctuated by energetic flows, drill intensity, unshakable melodies, and knockout hooks. Residing with his mother, father, and older brother, Onsight Deeda discovered music at home as a kid. Dad owned a tiny studio and performed in a local rap group. So, Onsight Deeda often hung out in the studio with his pops. Absorbing the catalogs of hometown heroes, he listened to Louisiana heavyweights like Lil Wayne, The Hot Boys, and Boosie Badazz. Simultaneously, he excelled as an amateur boxer, winning a Golden Gloves tournament at 15-years-old and even placing second in a Regional Championship tournament.
Despite graduating high school, he found himself in and out of trouble with various stints in juvenile detention and jail. Returning to Abbeville from a particular bid, he went viral with the breakout “Welcome Home” followed by “I’M A GANGSTA.” After catching another case, he found himself in jail for the last time in 2018. Getting out, he made a conscious decision to focus on music. Generating views in the millions on YouTube and drawing Cash Money Records to his corner, he ignites another era of Louisiana rap on a series of 2023 singles beginning with “Don Dada.”
