Since 2004, Oliver Moheda has been a force in the entertainment
industry a musician, manager, executive producer, and creator who has
built his career on bridging punk rock ideology with larger-picture reform.
Known for coining the Soul Metal style while working across rock and
pop, Oliver’s journey reflects both musical innovation and a relentless
dedication to challenging the status quo.
A Punk Rock Foundation
Originally from Marbella, Spain, Oliver’s passion for music took root early. Raised under the discipline of a father in the Civil Guard, Oliver leaned into the rebellious spirit of punk rock as a counterbalance. At just 13, he launched his first heavy metal band, Moheda, channeling the anarchist energy of groups like The Sex Pistols. By 2004, the band had become a festival staple in Spain, gaining international traction through global tours. Their final album released in 2009 marked the end of an era, but not the end of Oliver’s creative fire.
From Spain to New York to London
Driven by ambition, Oliver moved to New York City in 2008 to pursue studies in music business and deepen his industry connections. It was here, in 2010, that he met Alecia “Mixi” Demner of Stitched Up Heart. Together, they began crafting productions that fused punk rock grit with metal’s raw power, creating a unique sound that garnered attention and respect. By 2015, Oliver had relocated to London, where he expanded his portfolio as a tour manager and executive producer, providing critical support to musicians looking to secure their place in an evolving industry.
Management, Mentorship, and Momentum
Today, Oliver stands as CEO of Total Artist Management and manager to breakout talent like Courtney Hadwin. His dynamic A&R strategies are recognized for accelerating careers while keeping authenticity at the forefront. His work is not only about amplifying artists’ visibility but also ensuring their sound and message remain true to who they are.
“My approaches are always evolving as the industry does. However, my passion and goals have always remained the same: to challenge the status quo via non-cookie-cutter sounds and give audiences an experience worth remembering,” Oliver says.
The Return of Moheda
In 2023, Oliver revived his first project with a new chapter. Partnering with Natalie Abel, the two rebuilt Moheda into a band that merges dual passion with immersive, socially aware artistry. What started as a nostalgic revival has quickly become a refined, modern staple in the entertainment scene, drawing audiences who crave both raw energy and purposeful storytelling.
Vision for the Future
Looking forward, Oliver’s sights are set high: to become one of the most impactful music managers in the world. He continues to support artists, producers, and musicians in carving out their unique marks on the industry, while also pushing boundaries with his own creative projects.
From punk rock rebellion to executive leadership, Oliver Moheda’s career is proof that authenticity, honesty, and vision can turn music into a movement. And as he continues to bridge raw entertainment with intentional reform, the world is watching what he’ll do next.
