In an industry where clout often overshadows consistency, Bernard Martin, better known as Nard2Hard, is quietly running up numbers behind the scenes.
As the founder and CEO of WAMM Promotions, Nard2Hard has made a name for himself as one of the go-to digital strategists for music artists, podcasters, and brands looking to cut through the noise. His agency specializes in YouTube video marketing, Facebook/Instagram advertising, and TikTok growth — helping creators not just get views, but convert those views into engagement, fans, and revenue.
Over the years, Nard2Hard has played a major role in campaigns for artists like Lil Boosie, Lil Poppa, Kinfolk Thugs out of Memphis, and the late Trouble, securing millions of authentic views while building long-term momentum.
But Nard2Hard’s impact goes deeper than just mainstream names. One of his standout success stories is One Side, an independent Atlanta artist who went from underground buzz to regional powerhouse — all through a grassroots digital campaign led by WAMM Promotions.
Beyond music, Nard2Hard has also helped amplify voices in the podcast world. Most notably, he worked behind the scenes to grow the Ray Daniels Presents network, ultimately leading to a long-term partnership with the respected music executive.
What sets Nard2Hard apart is his commitment to real growth — no gimmicks, no fluff, just calculated strategy backed by data and insight. His goal is to empower creators to take control of their own success, without needing a label, a viral moment, or someone to “put them on.”
From the streets of Atlanta to the inboxes of major labels, Nard2Hard and WAMM Promotions are building a legacy off execution. And in a world full of noise, they’re making sure the right voices get heard.
Follow him on IG @nard2hard or visit wammpromotions.com to tap in.
