Fargo, North Dakota might not be the first place that comes to mind when you think of hip-hop, but for Colby Smith—better known as Yung Cuse—it’s where an unforgettable journey began. From recording songs in a college closet to working with some of the biggest names in music, Cuse’s story is one of resilience, ambition, and undeniable talent.
How it All Began
Yung Cuse didn’t always see himself as a rapper. It wasn’t until his college best friend, Dylan Berg—aka IcebergWantABag—invited him to record a song for fun that he realized he had something special. Their first track, Left is Law, took off on SoundCloud, making Cuse a hometown name almost overnight. “That’s when I knew this was more than just fun. This was my passion,” he says.
IcebergWantABag has since become a multi-platinum producer signed to Universal Music Group, but the bond between the two remains strong. Their latest collaboration, Can’t Put a Price on Love, showcases their creative synergy, featuring visuals so ambitious that Cuse nearly drowned while filming in the ocean. “I’m all about pushing limits,” he says with a grin.
The Grind of an Independent Artist
Being an independent artist isn’t easy, and Cuse doesn’t sugarcoat it. “Nobody supports you until you’ve made it,” he admits. “You see who your real friends are when you’re struggling.” From homelessness to navigating jobs that judged him for his tattoos, Cuse has faced his share of challenges.
But his mom’s advice has always kept him going: “If you don’t believe in yourself, nobody will.” That belief has carried him through the toughest times, fueling his determination to succeed.
A Unique Sound and Style
Cuse’s music defies categories. He doesn’t write lyrics—instead, he lets them flow naturally, punching in bar by bar. “I’m a Gemini, so my music is all about emotions,” he explains. That authenticity, combined with a style and look reminiscent of his friend Post Malone, sets him apart in an industry often driven by imitation.
And the accolades are piling up. From standing in for Post Malone during his 12 Carat Toothache project to partnerships with brands like Backwoodz and Stiiizy, Cuse is proving he’s more than just a rapper—he’s an artist.
Lessons from Legends
Working alongside icons like Travis Scott, Doja Cat, Pharrell Williams, and the Red Hot Chili Peppers has been a masterclass for Cuse. “Every experience has taught me something new,” he says. “It’s all about learning and growing as an artist.”
A Message
Cuse’s music isn’t just for fans—it’s for anyone chasing a dream. His message is simple: don’t give up. “Struggles are part of the journey,” he says. “Manifestation is real, and if you put in the work, you can achieve anything.”
He hopes his story inspires younger musicians and independent artists who feel overlooked or misunderstood. “It’s not easy, but it’s worth it,” he says.
Stream Can’t Put a Price on Love
Yung Cuse’s latest release, Can’t Put a Price on Love, produced by IcebergWantABag, is available now on all platforms. With breathtaking visuals and heartfelt lyrics, it’s a testament to his passion and drive.
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Yung Cuse is proof that hard work and belief can make dreams a reality.
