In today’s creator economy, the ones who win aren’t just talented — they’re strategic. And when it comes to strategy, few in the digital music world are moving like Bernard Martin, better known as Nard2Hard.
As the CEO and founder of WAMM Promotions, Nard2Hard is redefining what it means to “blow up” in the streaming era. His agency helps artists, podcasters, and brands break through using data-backed digital campaigns across YouTube, Facebook/
With a client roster that includes Lil Boosie, Lil Poppa, Kinfolk Thugs (Memphis), and the late Trouble, Nard2Hard has proven time and time again that the right digital strategy can outperform label budgets. These aren’t viral accidents — they’re intentional, measurable rollouts.
WAMM Promotions goes beyond numbers. The agency helped One Side, an independent artist from Atlanta, scale from ground zero to regional success — building his audience, driving views, and creating demand without any industry shortcuts. That grassroots approach has made Nard2Hard a trusted name among both rising and established artists.
But it’s not just about music. Nard2Hard has also been instrumental in expanding the reach of top-tier podcasts — most notably Ray Daniels Presents. His work on the digital side helped grow the platform’s audience and laid the foundation for a long-term partnership with Ray Daniels himself.
What makes WAMM Promotions different is its balance between creator empathy and marketing precision. Nard2Hard understands the grind because he’s been in it — and now, he’s giving creators the blueprint to scale on their own terms.
Whether you’re pushing a single, launching a podcast, or trying to grow your fanbase without selling your soul, this is the guy you want behind your campaign.
