Memphis has always been a city of legends. From soul greats and blues pioneers to rap kings and trap innovators, the city is no stranger to birthing icons. But today, a new name is making noise in the underground, building momentum track by track and show by show—Jay Star Forever. Known as the most known unknown artist in Memphis, Jay Star is proof that the city’s next wave of R&B is here, and it’s impossible to ignore.
The Most Known Unknown
The phrase isn’t just a tagline—it’s Jay Star’s reality. Within Memphis and the South, his name carries weight. From performances at the Georgia State Fair, the Delta State Fair, and even Beale Street on New Year’s Night, he’s been steadily stacking moments that cement his reputation. Yet, on a national scale, he remains slept on—something he’s turning into motivation rather than frustration.
“I’ve always been the underdog, and I wear it proudly,” Jay Star says. “Being the most known unknown means I’m doing the work, and the recognition is catching up.”
A New Sound for the City
While Memphis is most often associated with hard-hitting rap and trap anthems, Jay Star is carving a different lane. His sound blends smooth R&B harmonies with rap-infused cadences, creating music that’s emotional yet street-ready. His songs pull from real life—love, betrayal, resilience—and transform them into anthems that hit just as hard in headphones as they do in the clubs.
His new single, “Swangin”, is the perfect example. A record rooted in Southern car culture, it’s cocky, carefree, and unapologetically Memphis, while still carrying the smooth polish of R&B. The track has already caught traction on radio and playlists, proving Jay Star isn’t just creating music— he’s creating movement.
Why Jay Star Forever Matters
Being independent hasn’t slowed him down. If anything, it’s made him sharper. Without a label, Jay Star has built his brand brick by brick—EPKs, shows, visuals, and a catalog that grows more undeniable with every release. He represents a generation of Memphis artists pushing past
boundaries, reminding the industry that the city has more to offer than one sound.
Jay Star Forever might be the most known unknown right now—but it’s only a matter of time before the “unknown” drops, and all that’s left is a name the world knows.
Stream “Swangin” now on all platforms