From the heart of Monrovia, Liberia, to the bustling streets of Philadelphia, Sheriff Menjoy, known to fans as IAmYungReef, is redefining what it means to be a global artist in 2025. Blending the rhythmic soul of Afropop with the emotional pull of pop, IAmYungReef’s music goes beyond entertainment—it’s a living, breathing expression of resilience, culture, and connection.
The Origins: A Story Rooted in Culture and Passion
Born on December 7, 1996, in Montserrado County, Liberia, Reef spent his formative years in Philadelphia, shaping a musical identity influenced by both African traditions and the dynamic energy of American pop and hip-hop. For the past 28 years, the City of Brotherly Love has been the backdrop for his growth—not just as a person, but as an artist.
What separates IAmYungReef from the crowd is his ability to channel life experiences into his sound. His music isn’t just a sonic experience—it’s an emotional journey. From the very beginning, he recognized the power of music to bring people together. As a teenager, he saw how music could bridge emotional and physical barriers, and he’s been chasing that magic ever since.
The Rise: Independent Hustle to Industry Recognition
Reef’s rise hasn’t come without hustle. He started as an independent force—writing, recording, and performing his own material—until opportunity came knocking in the form of Swaggertown Records and manager Dillon Cash. Over three and a half years of focused development led to a pivotal management deal that would boost his profile across the industry.
The partnership has proven fruitful. IAmYungReef has landed features in respected music outlets such as Genz Hip Hop, Maxed Hip Hop, No Fortune, Clout Magazine, and Prove Magazine. These features reflect the growing interest in his artistic evolution and underscore the global relevance of his sound.
The Music: Intention, Emotion, and Impact
What truly makes IAmYungReef stand out is his intentionality. Every song is crafted with care, focusing not just on catchy melodies but on meaningful narratives that connect with listeners. Whether it’s a story of love, struggle, or empowerment, his lyrics aim to reflect real-life emotions, particularly for African and Black diaspora communities.
Reef’s collaborative spirit also adds to his artistic success. He doesn’t just feature artists for the sake of clout—each collaboration is built on mutual respect, transparency, and shared vision. This approach has allowed him to grow both creatively and professionally.
Overcoming the Challenges
Like many independent artists, Reef has faced his fair share of hurdles—from self-doubt to the pressures of consistently evolving. But rather than let these challenges derail him, he uses them as fuel. By observing the moves of successful artists and staying open to learning, he’s managed to navigate the ups and downs of the industry with determination and clarity.
One of his strengths is leveraging social media to build a direct connection with his fanbase. Through behind-the-scenes content, real-time updates, and heartfelt interactions, IAmYungReef has cultivated a loyal and engaged community.
What’s Next: “I Mean Business” Featuring FIS BANGA
IAmYungReef is now gearing up for the release of his highly anticipated single, “I Mean Business” featuring FIS BANGA. This release marks a defining moment, one that solidifies his position as a serious contender in the global Afropop and pop scenes. It’s more than just a title—it’s a declaration of his mindset.
With an ever-growing discography, a solid team behind him, and an unwavering commitment to his roots and future, IAmYungReef is not just another rising artist—he’s a movement in motion.
Connect with IAmYungReef
Listen on YouTube: YouTube Channel
Follow on Instagram: Instagram
From Liberia to Philly, and now to the world—this is just the beginning for IAmYungReef.
