Sacramento native Honest Yago is no stranger to love’s highs and lows, and his music reflects every moment of it. His sound is a unique blend, taking cues from artists like Juice WRLD, Sasha Alex Sloan, Chelsea Cutler, and The Weeknd. With these influences, Yago creates tracks that are emotional, playful, and deeply personal, bringing a fresh voice to the modern music scene.
Yago’s creative process is organic and authentic, starting with freestyle sessions over beats that resonate with him. Once he connects with a beat, he hammers out the details in Notes, turning raw ideas into polished tracks. His latest single, “Forever,” highlights this approach. A mix of genres, including country elements, “Forever” wasn’t something Yago initially expected to write. “The beat just pulled me in,” he admits. “I started with the chorus, and the verses didn’t come together until I hit the studio. But once they did, the whole song clicked.” This track showcases his willingness to push boundaries, stepping outside his usual style while staying grounded in his personal experiences.
For Honest Yago, music is more than just a passion—it’s his way of processing life, particularly the complexities of love. “Love teaches you so much,” Yago explains. “It’s the ultimate teacher.” This vulnerability is what draws listeners in and helps him build a strong connection with his audience. He’s also known for keeping things real on platforms like Threads, where he engages with fans in an honest, unpolished way—very different from the carefully curated content many artists put out.
As for what’s next, Yago has his sights set on big things. He dreams of one day performing at Coachella but admits that getting up on stage is still a work in progress. “I’ve got to work through the nerves first, but I’ll get there,” he says. His journey may be just beginning, but Honest Yago is here to stay, using music to remind us that we all experience the ups and downs of love—and we’re not alone in it.
Listen to his new single “Forever” and follow him on Instagram @honestyago.
