Hailing from the creative epicenter of Los Angeles, independent artist GOYA is making waves in the Latin R&B scene with his new single, “7pm,” slated for release in early July 2025. The track, a collaboration with his longtime friend and producer ZIP, emerged from a decade-old beat that GOYA instantly connected with. “It was just sitting in the stash,” he recalls. “When ZIP opened his vault, I knew it was the one.” This rediscovery transformed a dormant idea into a vibrant expression of GOYA’s evolving sound, blending soulful melodies with a fresh, modern edge.
GOYA’s music is deeply personal, rooted in a lifelong connection to the art form. “Music has always been in my family,” he shares. “My dad and uncles were in a family band called Los Toys in the ’90s, before I was even born. So I’d say music is in my veins.” This heritage informs his signature Latin R&B style, a blend of smooth rhythms and soulful melodies that reflect his cultural roots and modern influences. As part of an emerging wave of Latinos reshaping R&B, GOYA acknowledges the movement’s small but growing presence. “It’s very small, but it’s growing,” he notes, proud to play a role in its evolution.
Despite his talent, GOYA admits he’s been overlooked, partly due to his struggles with self-promotion. “Most of it is my fault, not the best at marketing,” he confesses. But with “7pm” and his newly formed band, Ur Favorite Holiday, he’s stepping out of his shell. The single’s laid-back vibe, perfect for a Sunday afternoon, aims to connect with listeners in inner-city Los Angeles and fellow creatives who share his passion for art. To amplify the release, GOYA is focusing on driving traffic to streaming platforms like Spotify and Apple Music, where fans can immerse themselves in his soulful sound.
Beyond music, GOYA’s aspirations are boundless. A self-described collagist, he envisions contributing to the creative world through songwriting, behind-the-scenes photography, and creative directing for magazines and videos. His mantra, “DO MORE ART,” encapsulates his mission to inspire others to find their own creative spark. With “7pm,” GOYA invites listeners to join him on this journey, offering a track that’s as much about artistic revival as it is about vibing to the rhythm of a Los Angeles sunset.