In the rich tapestry of New Orleans hip-hop, where legends are born and sounds are crafted, YoRudeBoy (TraeTrae) emerges as both an artist and architect of dreams. Operating from the Westbank’s Cutoff to the Ferry area, he’s not just making music—he’s building a movement alongside DaWoogDr under the banner of SoFokus Productions, while representing his own label, 90sErx.
“I’ve always been surrounded by music,” YoRudeBoy reflects, painting a picture of his early days. “From the block parties in the 90s to school dances, being in the studio with well-known artists as a kid—music wasn’t just something I listened to, it was something I lived.”
What started with a karaoke machine and raw ambition has evolved into a multifaceted career that spans performing, songwriting, and mentoring. But YoRudeBoy’s approach to the industry sets him apart. Rather than chasing quick fame, he’s focused on building a sustainable foundation for both himself and others.
“Since I began my journey in music, I’ve gained enough knowledge to show others how to develop as an artist from the ground up,” he explains. His expertise spans the full spectrum of the industry—from networking and platform management to show production and promotional strategies. It’s this comprehensive understanding that has made him a valuable resource for emerging artists in the scene.
The journey hasn’t been without its challenges. “Balancing family and music while in pursuit of success has been my biggest challenge,” YoRudeBoy admits. “Time waits for no one, and that’s become increasingly clear as I work to curate the perfect collection of tracks from my catalog.”
What truly distinguishes YoRudeBoy in the crowded hip-hop landscape isn’t just his music—it’s his presence. His performances are marked by an infectious energy and undeniable stage presence that transform venues into experiences. As part of 90sErx, a label he launched with his mother and brother, he’s taken this energy across multiple cities and states, connecting with audiences of all sizes.
“Our music was always embraced,” he says, reflecting on the tours and performances that have shaped his career. “Whether the crowd was big or small, the connection was real.”
Despite his accomplishments, YoRudeBoy maintains a humble perspective that’s increasingly rare in the industry. When asked about career highlights, he acknowledges the awards and recognition he’s received but emphasizes that he’s yet to achieve what he’d consider his defining moments. This hunger for growth, combined with his wealth of experience, creates a unique dynamic that makes him both a student and teacher of the game.
Looking ahead, YoRudeBoy’s vision extends far beyond personal success. “I see myself having traveled the world, with my music being the vessel,” he shares. “I see myself helping and giving back to communities all over. I dream of universal success. I aspire to be a legend.”
For those looking to connect with YoRudeBoy’s journey, you can follow him on Instagram @yorudeboy. His story serves as a testament to the power of persistence, the importance of community, and the endless possibilities that emerge when raw talent meets genuine passion.
In an industry often criticized for its superficiality, YoRudeBoy represents something increasingly rare: an artist who values the journey as much as the destination, who sees success not just in streams and downloads, but in the lives he can impact along the way. As he continues to emerge in the art of hip-hop, one thing becomes clear—this is more than music. This is a movement.
