From the small town of Currituck, North Carolina, Vayreni emerged as an artist with a unique voice and style that immediately caught attention. His early days making music in his bedroom studio were fueled by isolation, but that very isolation became a driving force behind his desire to break free from the norms of mainstream hip-hop. Over time, his partnership with producer Osiris Productions turned into a powerful creative synergy that led to the creation of projects like The Forbidden Fruit Project and Premonition. With a steady rise in recognition, Vayreni is now ready to unveil his latest work, showcasing a deeper level of artistry and honesty than ever before.
His career trajectory is proof of the power of self-determination and collaboration. From the early mixtape The Forbidden Fruit Project to his singles like “I’m Alright” and “Blood Red Lamb,” Vayreni’s ability to blend introspection with raw energy has become his trademark. As he readies his upcoming release, there’s an undeniable sense of evolution—both musically and personally—that’s captured in his work. But how did the man behind the mic get to where he is today? And what has his journey taught him about the music industry, authenticity, and creative freedom?
The UrbanSound team got to sit down with Vayreni to discuss his origins, creative process, and what’s next for him in the world of hip-hop.
UrbanSound: You started making music in your bedroom studio in Currituck, North Carolina. How did your surroundings shape your early sound, and what was the journey like from those early bedroom sessions to working with Osiris Productions?
Vayreni: Funny thing is, Osiris was right there with me through all that. We learned the ropes together, you know? There wasn’t much going on in Currituck, and honestly, that’s what drove me to do music in the first place. You had to go at least 45 minutes just to find something worth doing, so I was stuck in my own thoughts a lot. The lack of distractions actually pushed me to focus on what I wanted to say. Working with Osiris from the jump was crucial, though. He helped me find my sound, and together we’ve just built on it with each release.
UrbanSound: Your 2020 mixtape The Forbidden Fruit Project introduced you to a wider audience. How did the reception of that mixtape influence your creative process for the projects that followed?
Vayreni: The reception was dope, honestly. It showed me that my creativity had real value. That project wasn’t just about making music for the hell of it—it was about telling a story. People connected with that, and it gave me the confidence to keep pushing forward. With The Forbidden Fruit Project, I realized I could create something bigger than just music—it could be an experience. So moving forward, I’ve been more intentional with my releases, challenging myself to take my creativity to new places each time.
UrbanSound: After The Forbidden Fruit Project, you released a range of singles with different emotional tones. How do you approach shifting between these moods, from the introspective “Homesick” to the more aggressive “Pay The Price” and “Angels”?
Vayreni: I think versatility is key. At the time, I was sitting on a bunch of different sounds, so I just went with what felt right. “Homesick” was me being introspective, while “Pay The Price” and “Angels” came from a more aggressive place. Back then, I didn’t have a clear direction for my music, but now I feel like I’ve figured out where I’m headed. It’s all about channeling whatever emotion I’m feeling at the time and expressing it in the best way I can.
Vayreni’s journey has been one of persistence, passion, and evolution. From his humble beginnings in a small-town bedroom to working with an established producer like Osiris, his rise has been fueled by his commitment to authenticity and raw emotional expression. With the release of his upcoming project on the horizon, it’s clear that Vayreni’s best work is yet to come.
Stay connected with him to keep up with the latest developments in his music career.
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