International reggae sensation and two-time Grammy nominee Etana is back in the spotlight with her latest single, Mirror, produced by none other than the legendary hitmaker Kemar McGregor, also known as the “Billboard King.”
Premiering today on major platforms like Worldstar Hip Hop and Hollywood Unlocked, the music video for Mirror is already making waves. McGregor, a dominant figure in the reggae and dancehall scene since the early 2000s, has teamed up with Etana to create this powerful new track. Mirror delivers a hard-hitting dancehall rhythm alongside Etana’s fierce lyrics aimed at her critics, declaring, “Dem a watch me and me nah study dem.” Known for pushing boundaries, both Etana and McGregor prove their trendsetting prowess with this release.
As one of the few Jamaican female artists to ever receive a Grammy nomination, Etana continues to break new ground. Her collaboration with McGregor on Mirror underscores her versatility and authenticity in the reggae and dancehall genres. The accompanying music video enhances the track’s message of strength and self-reflection, with captivating visuals that take fans on a journey of resilience. Speaking about the release, Etana encourages fans to “Look into the Mirror,” urging them to reflect on their lives as she boldly continues to make impactful statements through her music.
You can now watch the official video for Mirror on Worldstar Hip Hop and Hollywood Unlocked. With this release, Etana and Kemar McGregor reaffirm their status as pioneers in reggae and dancehall.
About Etana
Etana is an international recording artist and two-time Grammy nominee, known for her powerful voice and uplifting messages. As the first Jamaican female artist in over 18 years to receive a Grammy nomination, she has solidified her place as a trailblazer in reggae and dancehall with a series of chart-topping hits.
About Kemar McGregor
Kemar McGregor, known as the “Billboard King,” has been a driving force in reggae and dancehall music for over two decades. His ability to create timeless hits that resonate globally has cemented his reputation as one of the industry’s top producers.
