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ðru: LA’s Genre-Defying Indie Icon in the Making

  • May 29, 2025
  • Pitch-Us
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In a city overflowing with sound, it’s rare for something—or someone—to stop you in your tracks. But that’s exactly what happens the moment you hear ðru, the smoky-voiced 23-year-old singer, songwriter, and undeniable force quietly rising out of Los Angeles.

Born Zion DeJaan Turner, ðru didn’t step into the music scene with a big label behind him or a viral gimmick. He stepped in with something more powerful: a voice that sticks with you and a sound that can’t be pinned down.

“I just wanted to connect with people,” he says. “And yeah—help my family too. Music was always the way I knew how to do both.”

A Sound All His Own

What ðru is building isn’t just a career—it’s a whole new lane. Inspired by an eclectic lineup that ranges from Mac Miller and Chance the Rapper to Green Day, Weezer, and Nirvana, his sound is equal parts hip-hop, indie, grunge, and alt-rock. There’s no one word for it—and that’s exactly the point.

“Genres never made sense to me,” he shrugs. “I just make what I feel. Some days that’s a guitar-heavy track. Other days it’s bars over a jazz sample. I think people are tired of fitting into boxes.”

His voice, with its raspy, late-night warmth, pulls it all together. There’s something intimate in how he delivers a line—whether he’s rapping a raw verse or singing a hook that catches your heart off guard. It feels like a one-on-one conversation. Like he’s been through it too.

Just Getting Started

What’s wild is that ðru only started releasing music in 2024. But even with just a few songs out in the world, he’s already built a buzz that feels like something big is on the horizon. Every drop has listeners asking the same thing: How is this guy not famous yet?

And if you ask ðru, he’s not surprised by the slow burn.

“I don’t want hype that fades. I want a fanbase that sticks. People who hear the music and feel like it’s theirs—that it says something they couldn’t find the words for.”

His humble approach is matched with big dreams. He’s not in this to play small.

“I want to top every chart. Every genre. I want to be that artist you can’t put in a playlist because they are the playlist.”

Homegrown Hustle

A California native, ðru grew up around the edges of the spotlight but never relied on it to define him. His motivation was always personal—family first, always. That sense of purpose shows up in his lyrics, which often balance introspection and ambition in equal measure.

While many young artists chase trends, ðru seems to float just outside them—curating his own vibe, shaping his own path, letting the music grow with him. And LA, with all its chaos and color, is the perfect backdrop.

The Rise is Real

ðru isn’t the type to scream “next big thing.” But spend five minutes listening to his music, and you’ll start saying it for him.

He’s the kind of artist who sneaks up on you—then stays with you. The kind whose music spreads quietly at first, friend to friend, playlist to playlist—until suddenly, everyone’s talking.

And at just 23, he’s only scratched the surface.

ðru is on the rise—and trust us, this is your chance to say you heard him before he blew up.

Listen to ðru on:
Spotify
Apple Music

Follow his journey:
Instagram
TikTok

 

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