Craig Collins is a multi-genre record producer and songwriter with over 25 years of experience in the music industry. Having grown up in Los Angeles and Atlanta, he was immersed in music from an early age due to his parents’ deep connections within the industry. His mother was the executive assistant and road manager for legendary R&B singer Diana Ross, while his father was a musician with an extensive record collection that exposed Collins to a vast array of musical styles.
Through years of dedication, collaborations with Grammy Award-winning producers, and an insatiable curiosity about different genres, Collins has developed a unique approach to music production. His journey is a testament to his adaptability, knowledge, and unwavering passion for the craft.
Early Life and Musical Influences
Growing Up in a Musical Household
Craig Collins was surrounded by music from the moment he was born. His father’s vast record collection introduced him to artists ranging from Earth, Wind & Fire and The Isley Brothers to The Eagles and Toto. The eclectic mix of R&B, rock, jazz, and pop helped him develop a deep appreciation for different sounds and textures.
His mother’s role as Diana Ross’s executive assistant allowed him to witness the behind-the-scenes workings of the music industry. He quickly learned that music is not just about creativity—it’s also a business that requires meticulous attention to detail.
Los Angeles: The Birth of a Love for Music
Growing up in Los Angeles during the ’80s, Craig was exposed to a diverse musical landscape. Rock and new wave dominated the airwaves, and he was fascinated by the sonic possibilities of electric guitars and synthesizers. Bands like The Eurythmics and Tears for Fears left a significant impact on him, shaping his future approach to production.
Atlanta: The Moment Everything Clicked
When his family moved to Atlanta after his parents’ divorce, Craig found himself at the epicenter of a burgeoning hip-hop and R&B scene. Rap was becoming mainstream, and drum machines, keyboards, and synthesizers played a crucial role in its production. He received his first keyboard, a Yamaha DX100, which marked the beginning of his hands-on journey into music production.
Being in Atlanta meant being surrounded by influential producers like Dallas Austin, Rico Wade, Jermaine Dupri, and James Thomas. Observing their creative processes, asking questions, and learning through osmosis, Collins developed his production style.
The Path to Becoming a Producer
Self-Taught and Passion-Driven
Craig Collins is a self-taught musician who played drums in high school bands before diving into music production. His natural curiosity led him to experiment with different genres, allowing him to develop a flexible and versatile approach.
Full Sail University and Professional Training
Seeking to refine his skills, Collins attended Full Sail University, where he earned a degree in Recording Arts. This formal training provided him with a technical foundation in recording, mixing, and mastering, solidifying his ability to work in professional studio settings.
Establishing Hazeleye Muzik
In 1998, Craig launched Hazeleye Muzik, a production company specializing in original music production, songwriting, and composition. Through this venture, he worked with both major and independent recording artists, refining his craft and building a strong industry network.
Working with Grammy Award-Winning Producers
Collaborations with Industry Giants
Craig has had the opportunity to work alongside Grammy Award-winning producers and songwriters, including:
- Philip Lawrence (Bruno Mars)
- Will Baker (Pink)
Through these collaborations, he gained invaluable insight into songwriting, production techniques, and the importance of crafting relatable lyrics.
Lessons from the Best
Philip Lawrence taught him that songwriting is all about conversation—audiences relate to lyrics that reflect everyday experiences. Craig would watch Philip tirelessly write, erase, and rewrite until he perfected a song.
Will Baker showed him the importance of staying true to a genre while pushing creative boundaries. When tasked with creating a remix, Craig initially strayed too far from the artist’s lane. This experience reinforced the importance of striking a balance between innovation and genre conventions.
The Evolution of Music Production
From Analog to Digital
Craig has witnessed the drastic shift from analog to digital production. In the past, producers relied on standalone equipment—keyboards, drum machines, and samplers—recording onto 2-inch tape in professional studios. Today, with just a laptop, recording software, and virtual instruments, anyone can produce music from their bedroom.
Major vs. Independent: Is There a Difference?
Craig believes there is little difference between major and independent artists when it comes to the recording process. While some argue that budget makes a difference, he asserts that preparation is key—artists must be ready lyrically, and producers must be technically prepared for last-minute changes.
Diverse Projects and Musical Approach
Brand Collaborations
Craig’s versatility extends beyond working with recording artists. He has produced music for major brands, including:
- Anheuser-Busch
- SeaWorld Orlando
- Tru Sun Media
- Blue Whale FX
- Median Society
When working on commercial projects like background music (BGM) for SeaWorld Orlando, he learned that subtle nuances matter. Unlike radio songs, which typically last 2.5 to 3.5 minutes, background music requires shifts in arrangement every 2 minutes to maintain the atmosphere.
Producing for Anthony Llewellyn
Recently, Craig produced three tracks on Anthony Llewellyn’s “Just a Man on the Mic” album. Llewellyn wanted a nostalgic 90s R&B sound with a modern twist. Craig relied on his memories of that era, rather than referencing old songs, to create tracks that authentically captured the vibe.
Remixing “Flashing Lights”
Craig’s remix of “Flashing Lights” is a showcase of his diverse influences. The track blends trap, pop, rock, and R&B elements, creating a unique and danceable sound. Collaborating with producer Jessie Burner, they added rock guitars—a decision that perfectly complemented the track.
Industry Challenges and Advice for Aspiring Producers
Challenges in Modern Production
One of the biggest challenges today’s producers face is developing a unique sound. With the abundance of music available, many tracks start to sound alike. Craig advises producers to educate themselves on past music legends to gain a broader perspective.
The Importance of Business Knowledge
The music industry is as much about business as it is about creativity. Craig has turned down projects based on his upbringing and principles, proving that knowing the business side is crucial.
Building Relationships
Craig emphasizes that success is about who you know. Building relationships opens doors, and the smartest producers are those who know where to find the answers, not just those who have all the answers.
The Future of R&B and Hip-Hop Production
Craig believes that the future of R&B and hip-hop production is evolving backwards—meaning artists and producers are rediscovering the importance of great songwriting and emotional connection. Many are going back to study the greats, which helps them develop a unique artistic identity.
Final Thoughts: Craig’s Blueprint for Success
Craig’s Advice for Aspiring Producers
- Keep God first in every decision.
- Educate yourself about the music business.
- Surround yourself with mentors who help you grow.
- Never compromise your talent for money or opportunities.
- Stay open to learning—the best producers are lifelong students.
- Don’t get caught up in expensive gear—your ears are your best tool.
Interesting Fact
Out of all his friends, Craig is the last one without a Grammy Award—but that just means his journey is still unfolding.
Conclusion
Craig Collins’ story is one of passion, perseverance, and an unwavering commitment to music. From growing up in a musically rich household to producing records for major artists and brands, his journey reflects a deep understanding of multiple genres and an ability to adapt to the ever-changing music landscape. His legacy is still in the making, and with his dedication to timeless music, there’s no doubt that he will continue to shape the industry for years to come.
