Let’s cut the crap: most bands don’t make music videos anymore — they make ads. Polished, color-corrected, slow-motion product placements parading as authenticity. And it’s exhausting. So when Bordertown & Co. dropped their new video for “Backroad King,” I expected more of the same… until I hit play.
What do I get instead? Guys in a room, just pure sonic muscle. No drones, no fog machines, no over-directed fake Americana. Just raw rock, loud amps, and the kind of performance that punches you in the chest in a good way.
Let’s be honest, this video probably cost less than a night’s bar tab. And it rules. It rules because it doesn’t pretend to be anything. It’s not “content,” it’s not a trailer for a lifestyle brand. It’s a band — an actual band — playing the hell out of a song they clearly believe in. And that honesty? That’s what hits hardest.
The song itself, “Backroad King,” is a southern-rock brawler. The kind of track that stomps around like it owns the room and doesn’t care if you like it. There’s something dangerous about it — not because it’s aggressive, but because it refuses to bend. Just heavy-handed playing and a frontman who sounds like he gargled whiskey and regret before hitting record.
Bordertown & Co. dropped a sweat-stained performance video that backs up every word they sing. It’s what bands used to do before image consultants got involved. It’s not trying too hard, it’s just trying to be real — and in today’s scene, that’s about as rebellious as it gets.
So yeah, I’m a little pissed. Pissed that something this stripped down, this effective, feels so rare. But I’m also glad as hell it exists. Because “Backroad King” proves that when you’ve got the songs, the sweat, and the conviction, you don’t need much else.