At just 20 years old, AVARA is redefining what it means to be a modern artist, merging heartfelt introspection with irresistible energy. Her debut single, lose my mind, introduced a spellbinding mix of alternative pop, R&B, and Afrobeat influences, capturing listeners with its pulsating rhythms and poignant lyrics.
Now, with the release of its visually stunning music video, AVARA elevates her artistry, delivering a bold statement that cements her as a rising star.
Set against the breathtaking Dubai desert, the video for lose my mind is a masterclass in storytelling and symbolism. AVARA’s graceful presence among the sprawling dunes, reflective mirrors, and floating rocks paints a vivid picture of love’s complexities. The endless sands evoke the shifting, unpredictable nature of relationships, while the mirrors reflect fragments of the soul—moments of self-discovery and introspection. The surreal image of floating rocks, seemingly suspended in time, speaks to the delicate balance between hope and despair in the journey of love.
She shares “My music video ‘lose my mind’, set against the vast expansion of the Dubai desert, weaves a touching tale of relationships, love, and the swirling emotions of uncertainty. The endless dunes serve as a metaphor for the unpredictable and shifting sands of connection, while scattered mirrors reflect fragments of the soul, symbolising self-reflection and the duality of emotions in love.”
Influenced by icons like Billie Eilish, Lana Del Rey, and Elyanna, AVARA brings a fresh perspective to the music world. Her ability to weave her own vulnerability into songs that feel universally relatable sets her apart as an artist with a rare kind of authenticity.
With the release of this striking music video, AVARA closes 2024 on a high note, signaling even bigger things to come. As she continues to blend genre, emotion, and visual storytelling into her work, AVARA isn’t just making music—she’s crafting an experience. The next chapter of her journey promises to be as captivating as the first.