Debuting Monday, June 30, the series follows Lala Inuti Ahari and her three daughters as they build a metaphysical empire, confront generational trauma, and reclaim ancestral power—with love, ambition, and magic at the center of it all.
ATLANTA, GA — June 28, 2025 — What if Keeping Up with the Kardashians was built on ancestral wisdom instead of makeup brands, and the drama was driven by real spiritual power rather than tabloid fame? Enter The Conjure Family, the genre-defying new docuseries premiering June 30 exclusively on Apple TV, which centers on the life of spiritual mogul Lala Inuti Ahari and her three daughters as they run a multimillion-dollar metaphysical empire rooted in African traditions, hoodoo, and generational healing.
Set in Atlanta, The Conjure Family doesn’t just peel back the curtain on a family business—it opens a portal into a world where Black spirituality, feminine legacy, and matriarchal power take center stage. Led by the magnetic and unapologetically powerful Lala Inuti Ahari, the series follows the day-to-day highs, lows, rituals, and realness of a family that’s redefining what it means to be spiritual, successful, and seen.
Meet the Conjure Family
Lala Inuti Ahari is more than a mother and entrepreneur—she’s a Master Manifestor, Spiritual Alchemist, and the visionary founder of The Conjure, a now 8-figure global brand that has empowered thousands to reclaim their ancestral magic and spiritual sovereignty. Known as the “Mad Scientist of Conjure,” Lala’s no-nonsense, deeply intentional approach to spiritual transformation blends ritual, intuition, and inherited power—passed down through generations of Black women.
But her greatest creation may be the empire she’s building with her daughters: Tina, Chaela, and Eria, each navigating their own journey toward power, purpose, and healing.
- Tina, the eldest and a mother of four, is known as “The Rich Witch.” After surviving a near-fatal cosmetic surgery, she’s focused on rebuilding her life, business, and identity. With her resilience stronger than ever and rumors flying about a romantic entanglement with rapper Gunna and flirtations from Meek Mill, Tina’s story is raw, real, and captivating.
- Chaela Bre, the middle daughter, is ambitious, fiery, and LA-bound. Caught between her work in the spiritual business and a burgeoning acting career, she’s determined to carve her own path—whether or not her mother approves. Her creative tension with Lala adds dramatic fuel to the family fire, while also spotlighting the clash between modern independence and ancestral discipline.
- Eria, the youngest and quietest of the trio, is the family’s emotional compass. As she steps into her music career and slowly uncovers her own spiritual gifts, Eria also plays the role of peacemaker, bridging the gaps between her bold sisters and their strong-willed mother. Her evolution from observer to empowered creator is one of the show’s most powerful arcs.
More Than a Show—A Cultural Shift
Unlike anything on television today, The Conjure Family boldly places Black spirituality—so often misrepresented or vilified—at the forefront of popular culture. But this isn’t about superstition or spectacle. This is about reclamation: of identity, ancestry, and divine feminine energy.
Through candles, crystals, conjure jars, shadow work, and sacred rituals, viewers witness a family transforming both themselves and the world around them. There are messy moments and deep revelations, but always beneath it all is a truth rarely shown on screen: Black women creating, leading, healing, and thriving on their own terms.
“This isn’t reality TV for shock value,” says Lala Inuti Ahari. “This is spiritual reality. This is about our roots, our resilience, and the right to live fully in our power. People will see themselves in our story—our joy, our pain, our growth—and they’ll remember that magic isn’t something you buy, it’s something you are.”
About Lala Inuti Ahari
Lala Inuti Ahari is a globally recognized Spiritual Alchemist, Master Manifestor, and the visionary founder of The Conjure, an eight-figure spiritual brand rooted in ancestral healing, hoodoo, and African traditions. With a magnetic presence and no-nonsense approach to spiritual growth, Lala has built a global following by empowering others to reclaim their personal power, manifest the life they desire, and reconnect with their ancestral lineage. Born with a natural connection to the spirit world, Lala transformed her gifts into a business that now serves clients around the world—offering spiritual tools, coaching, and teachings designed to awaken intuition and change lives. Known as the “Mad Scientist of Conjure,” her methods are unapologetic, deeply intentional, and rooted in centuries-old practices passed down through generations of Black women.
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Lala Inuti Ahari | Tina | Chaela Bre | Eria