Amsterdam Dance Event is about to get a distinctly global twist. Cheerful Music, a leading Chinese record label, will take the stage at ADE 2025 on Thursday, 23 October, at Escape’s Royal Room. Their showcase, Building The Bridge, will highlight the label’s mission of connecting Chinese electronic music talent with the world’s dance music community.
The event promises more than just performances. Guests will experience a sonic blend of EDM, dance-pop, and Mandarin-infused tracks, representing China’s next wave of electronic music innovators. By presenting cross-border collaborations alongside DJ sets and live performances, Cheerful Music is creating a unique platform for musical dialogue and cultural exploration.
A standout feature is the Live Song Plug segment, which allows topliners to share fresh material directly with artists from both China and abroad. Complemented by a cultural exchange session that examines music trends across markets, the showcase provides valuable insights for industry insiders and music fans alike.
Cheerful Music’s roster is known for pushing the boundaries of East-West fusion, with viral tracks like XIAO CHENG XIA TIAN and TA SHAN HE illustrating the label’s innovative approach. Building The Bridge reinforces this vision, offering opportunities for live pitching, networking, and collaboration with industry heavyweights from Spotify, QQ Music, Bilibili, and beyond.
Tickets are priced from €15, with a limited number of complimentary passes available via networking drinks. For attendees, the showcase promises a fully immersive experience, combining bold Chinese aesthetics with global electronic sounds, and offering a glimpse into the future of cross-cultural music innovation.
