When you look at rising artists who carry both talent and intention, Jackson Morrow is the kind of name that stands out early. Born and raised in Grove, Oklahoma, Jackson grew up far from any major music hub, but that small town upbringing is what shaped his entire connection to music. Today, he makes pop, R&B, trap, and folk acoustic records that feel personal, honest, and rooted in a real story.
Jackson’s relationship with music started at fourteen during the long stretch of the COVID lockdowns. With more time than he knew what to do with, he taught himself to play by ear, turning isolation into a skill building phase that ended up changing his life. It began with joke songs and playful diss tracks with his cousin, but over time it became something deeper. Music became the place where he could feel things fully, let them out, and move forward. That feeling of release became the foundation of why he makes music today. He wanted to give people the same comfort and clarity that music gave him.
He is not just a singer or songwriter. He is a musician in the full sense of the word. Jackson plays piano and guitar, and when needed he will jump behind the drums or pick up a bass. His influences pull from several different corners of music. You can hear pieces of TheKidLaroi, Dominic Fike, and Noah Kahan shaping the way he writes and the way his songs feel. His style blends emotion with a modern sound, creating melodic music that still feels raw.
Jackson’s journey in the industry began in late 2022 when he nervously played his uncle his first real song. His uncle, who had years of touring and management experience, heard something real in him. That moment flipped a switch. Jackson immediately started writing more, practicing more, and learning everything he could. His uncle stepped in as his manager, took him to Nashville, and gave him a look at what the real music world was like. The experience gave Jackson direction. It showed him what it takes to build a career instead of just a hobby.
From his junior year through the end of high school he released five singles and even wrote an original arrangement for his school choir. After graduating he enrolled at ACM at UCO, where one year of college gave him what felt like years of development. Now, with another seven songs scheduled for release by the end of 2025, he is stepping into a sharper and more confident version of himself.
Even with early momentum, nothing has meant more to him than a moment this past October. Jackson lost his cousin Ryder, who was also his best friend, to suicide in June. For what would have been Ryder’s twentieth birthday, Jackson performed a song he wrote about losing him. It was one of the hardest things he has ever done, but after the performance people asked for the song because it brought them comfort. That moment reminded Jackson of why he started making music in the first place. It was never about numbers or attention. It was about helping people feel less alone, the same way music helped him.
Right now, Jackson is entering a new chapter with a new project titled “FRIENDS.” The first single, “BAD,” features Taisy Browne and introduces the project’s nostalgic R&B feel inspired by the late nineties and early two thousands. The project is full of collaborations, with seven songs and a lineup of artists and producers he connected with throughout the year. Jackson wrote and recorded all the vocals himself and plans to release a deluxe version in February 2026.
He is also keeping his release schedule moving. His next song, titled “LMK,” features 1201Leek and drops on December 5. With new music on the way and a stronger sense of who he is as an artist, Jackson Morrow is building something honest. His music carries meaning and reflects real experiences.
For an artist who started in a small Oklahoma town with nothing but time and emotion, that is exactly what makes him someone worth paying attention to.I’m
