“I was starving—and I still am.” That relentless drive pulses through every bar of Jerard Rice’s new single “Starvin'”, the fiery preview of his upcoming EP Love Shouldn’t Cost A Thing (dropping June 27). More than just a hip-hop/R&B hybrid, the track is a visceral manifesto—one that channels grief, grind, and generational hope into three explosive minutes. “It’s about wanting to be greater than your environment,” Rice explains, “to the point where it hurts in your stomach.”
For Rice, 2023’s losses—fallen friends, missed chances, the weight of responsibility—became creative kindling. “Starvin'” transforms that pain into a rallying cry, blending trap beats with melodic vulnerability. The result? A sound that’s street enough for the club but intimate enough for late-night reflection—think J. Cole’s introspection meets Bryson Tiller’s smooth delivery. Producer Kyle @ Cold Spring Motel sharpens this duality, layering soul samples over 808s that hit like a heartbeat in overdrive.
Rice’s journey mirrors his music’s raw authenticity. “People think you really got made/What you know ’bout sacrifices?” he spits, calling out fair-weather fans while honoring his grind. This unfiltered honesty has become his trademark—whether mourning peers (“It hits different when losing people who just get you”) or mapping his come-up. The track’s brilliance lies in its balance: it’s both a flex and a confession, celebrating wins while keeping hunger intact.
Love Shouldn’t Cost A Thing promises more of this emotional alchemy, with “Starvin'” setting the tone. Fans can expect hip-hop blended with pop and global rhythms—a signature fusion that’s earned Rice international buzz. Beyond the music, he’s building community: exclusive merch and content (via riceofficialmusic.com) will deepen ties with his base.
For Rice, success isn’t just about streams—it’s legacy. “I’m starving to make a difference—not just in my life, but for my people,” he shares. With June 27 approaching, one thing’s clear:
Jerard Rice isn’t just eating—he’s preparing a feast.
Bump “Starvin'” loud (headphones optional) and pre-save the EP today.
